Vi Neperud

[Vi Neperud @neperud]

The "Smart, Strategic, and Ethical: Managing Social Media Today" panel was an amazing and informative experience! Perry Mattern and Megan Silverstrim gave fantastic advice for all the Ship students learning how to navigate social media management. #CJMDay

[Vi Neperud @neperud]

What was your favorite part of #CJMDay?

[Vi Neperud @neperud]

Mattern spoke about the importance of consuming content outside of your normal algorithms and echo chambers in order to get a better idea of what is trending or popular. #CJMDay

[Vi Neperud @neperud]

SIlverstrim spoke about taking breaks from social media to avoid burnout, especially if you lack a larger social media team to share responsibility. #CJMDay

[Vi Neperud @neperud]

Megan Silverstrim and Perry Mattern spoke about the brands they look up to for their social media strategies. Mattern spoke about Chipotle, Cava and the Eagles football team. Silverstrim spoke abut how she liked following influencers and their more authentic approach. #CJMDay

[Vi Neperud @neperud]

Megan Silverstrim spoke about how she feels accomplished when Shippensburg students interact with posts, as it shows her that she is hitting her target audience. She feels that getting that personal connection with the students is incredibly important. #CJMDay

[Vi Neperud @neperud]

Perry Mattern spoke about how the Brooklyn Nets TikTok page has the most likes out of any North American sports team, which was one of his social media goals. He spoke about how building a personality on TikTok and following certain trends has greatly contributed to this. #CJMDay

[Vi Neperud @neperud]

Megan Silverstrim and Perry Mattern spoke about how preparation is important for social media professionals. They spoke about how preparing for major, post-worthy events is necessary to be successful. #CJMDay

[Vi Neperud @neperud]

Perry Mattern spoke about how empathy can be used to avoid the need for crisis management or having to respond to a backlash. Empathy will allow social media professionals to think about how posts will affect various groups and if that post will cause offense. #CJMDay

[Vi Neperud @neperud]

Megan Silverstrim spoke about how important it is to wait out times of hardship. She explained that public opinion moves incredibly quick, so a time of crisis will eventually move on. She added that you need to face these issues head on, but they will pass with time. #CJMDay

[Vi Neperud @neperud]

Perry Mattern spoke about how important it is to know your audience in order to make posts that will perform well and accomplish your goals. He spoke about how it is important to own any failures and learn from mistakes. #CJMDay

[Vi Neperud @neperud]

Megan Silverstrim spoke about the importance of thinking through every single post. She explained how being prepared for any negative outcome or backlash will prevent the need for crisis management. #CJMDay

[Vi Neperud @neperud]

Dr. Sipes of Shippensburg University presented Perry Mattern and Megan Silverstrim, highlighting their connection to Ship. Mattern and Silverstrim began by speaking on the ethics of social media. They emphasized the importance of building trust with the audience. #CJMDay

[Vi Neperud @neperud]

The #CJMDay panel kicked off with Dr. Drager of Shippensburg University presenting Perry Mattern with the Alumni of the Year Award! Mattern's speech was both riveting and inspiring.

[Vi Neperud @neperud]

I am attending the "Smart, Strategic, and Ethical: Managing Social Media Today" panel with Perry Mattern-- director of basketball social media at BSE Global and Ship alum-- and Megan Silverstrim, director of communications and marketing for Shippensburg University. I can't wait!

[Vi Neperud @neperud]

Today, I will be attending Shippensburg University's #CJM (Communication, Journalism, and Media) Day! This day is meant to celebrate the CJM department and give students a chance to attend various events in support of their fields.