most ppl completely misunderstand what storytelling means in this era. let me explain in very very simple terms.
storytelling is not marketing (people are very confused by this), in fact it’s not really a marketing role at all. people think journalists can be story tellers (maybe, but not really).
ppl think it’s creating ai slop, posting to x, creating launch videos, or brand theater. nope. this is pure garbage most of the time.
real storytelling is a product & technology function. the real *why* behind anything you do or build.
steve jobs was the one of the greatest story tellers ever. look at how he talks about a very simple new feature (the proximity sensor) on the original iphone. before iphone very few phones had it. look at crispness of he talks about a tiny thing… why does this exist? why should you care? then answers them in ~20 seconds flat.
the explanation is emotional, practical, & instantly relatable. you feel smart for understanding it. you think, “oh of course.”
this moment is storytelling.
it compresses complexity into legibility. it turns engineering decisions into human meaning. that’s the storytelling craft. none of it is persuasion, & it’s certainly not hype. just pure sense making.
this is why great founders are the greatest marketers. one explains what you should buy. the other explains why reality had to be this way.
I'm honestly kinda proud of myself for guessing this one.. lol
Not sure what made me think of that but.. yay! 😂😂🤣
If you love Wordle like me, I make and post my Wordle memes and my daily stats!
Wordle 255 5/6
#Wordle255
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So let's get this straight. Zillow $Z
1) buys up thousands of homes for 20-50% more than what typical buyers are willing to pay
2) lays off a quarter of its staff, then
3) sells the homes to hedge fund Pretium Partners to convert to rentals?
So much for American homeownership =(
Happy #Dogeday! Let’s play a game.
At $.65 we’ll giveaway at PS5.
At $.85 we’ll giveaway a Ipad.
At $.95 we’ll giveaway a MacBook.
RT TO ENTER! We love you! #dogecoin#DogeDay420
Hikma Health sends all of our thoughts and condolences to all the victims who have lost homes and loved ones in the recent fire.
https://t.co/TcrVsi1EKp
“Vulnerable communities tend to have poorer baseline health conditions, hence more co-morbidities and chronic health conditions”
Palestinian refugees in Lebanon are three times more likely to die with #COVID19 than the population as a whole.
Read more: https://t.co/2uR4SuX4e1
Thank you @MassGeneralNews , Dr. Jagpreet Chhatwal, and our 100+ volunteers for your partnership on our COVID-19 policy data project. We are excited to have researchers and policymakers around the country using our free and open source dataset! #COVID19
https://t.co/0yMzGEkxys
Read more on the efficacy of non-pharmaceutical interventions.
Future research will include studying relationships between NPI’s and health care utilization and social inequities. ⬇️⬇️
https://t.co/sKywAHZR3e
#COVID19#healthcare
We are extremely proud with the dedication and professionalism of our partner at @Nicaclinic. Have you read their latest news yet? 📖
#healthcare#covid19#prevention
https://t.co/SeAXJXpX01
Hikma Health was formed to help create a world where every person is empowered with personalized healthcare. By developing health data systems for caregivers and organizations serving refugees, our mission is to be a resource for underserved communities.
Today, with lots of feedback and ideas from our physicians, we’re refreshing our product and making it feel lighter, faster, and easier to navigate.
@Nicaclinic @CDCA_NICA @EndlessMedicalAdvantage
Check it out!! ⬇️⬇️
#refugee#innovation
https://t.co/EqzkkfwVu8
Stay tuned for next week as we share our first #employeespotlight featuring our very own CMO @mchilazi
“I joined Hikma Health because as a physician, I care deeply about health being a human right and believe that all deserve access to quality care no matter the circumstances”