We recently just got the keys to our physical store in Amsterdam.
And Iโm posting this photo because I want you to see it as it is right now... unfinished.
For years, ICON AMSTERDAM has lived online. And online, you can show people how something looks, but you canโt give them the full feeling.
In 2026, we want people to experience it in real life.
Walk in, touch the fabrics, see the details up close, try it on, and understand what weโve been building.
Right now, thereโs still a lot to do. But when this is finished, itโs going to be an insane experience.
Canโt wait to show you the final version.