NEÜM

a design studio.

[NEÜM @neumworld]

@wynters0ul No one asked for this

[wynter 🕷️ @wynters0ul]

Unpopular opinion:

The hobby already works. People have collected, traded and held cards for 30 years without any of this.

So when a crypto project shows up with “onchain credit” and “turn your cards into money,” the only honest question is, who is this actually for?

Every layer added is a middleman that was never needed in the first place.

[wynter 🕷️ @wynters0ul]

i am absolutely bankrupt bc of one piece

[fallen ⊕ @fallengrey]

so grateful to be the designer that built out @jtx_trade's visual identity and direction

still a WIP but proud of the team and the work we've done together so far 🖤

[fallen ⊕ @fallengrey]

unused capsule collection for a tech brand

[fallen ⊕ @fallengrey]

branding + social design for [redacted brand]

[fallen ⊕ @fallengrey]

social design direction for [redacted] DeFi brand

[fallen ⊕ @fallengrey]

the creative journey looks different for everyone

but passion and consistency doesn't lie

it'll let you know whether you really want it or not

[fallen ⊕ @fallengrey]

mood boarding is important to the creative process

[fallen ⊕ @fallengrey]

branding + socials for GRAVEN

[fallen ⊕ @fallengrey]

final visual direction for HUM

[fallen ⊕ @fallengrey]

branding for @sentienceislive

[fallen ⊕ @fallengrey]

nobody needs your brand. they desire it. and that's a completely different thing. desire creates belonging, loyalty, a willingness to pay more without question. most brands are so focused on being better they forget to be wanted.

[fallen ⊕ @fallengrey]

early brand exploration for @billions_ntwk

[fallen ⊕ @fallengrey]

visual direction for NEITHER, an identity infra brand

[fallen ⊕ @fallengrey]

brand direction for @PayWithLocus

[fallen ⊕ @fallengrey]

"adaptive form" poster work

[NEÜM @neumworld]

@fallengrey 🔥

[fallen ⊕ @fallengrey]

crossing's branding concept 01

[fallen ⊕ @fallengrey]

creative direction for club cg