New Macho

We are New Macho, the new male expertise division of @BBDPerfectStorm. We build iconic brands designed for men.

[BBD Perfect Storm @bbdperfectstorm]

This Friday is #InternationalMensDay so we’re asking men about their #selfcare. Our research found that men tended to prioritise physical care over emotional care.

So men - what forms of self care do you prioritise? We’ll share the poll results and white paper in full on Friday.

[BBD Perfect Storm @bbdperfectstorm]

A big thank you to @Adweek for naming our latest campaign for @pepsi Mexico your Editor's Pick. It's so great to see a Spanish-language campaign being recognised in this way. Congrats to all our client partners in #CDMX. 🇲🇽 Vamos!

[BBD Perfect Storm @bbdperfectstorm]

Look closer, yes closer than that, dive deep into our latest VOD film created for @No3Gin. A kaleidoscopic journey into the heart of the Gin, discovering why it’s been voted World’s Best Gin four times.

[BBD Perfect Storm @bbdperfectstorm]

Our #NewMacho Managing Director, @Fer_Desouches recently joined @MickeyAFeher on his #MANTORSHIFT Podcast and unpacked why it is so important that we continue to refine masculinity and help end #ToxicMasculinity. Click on the link to give it a listen. https://t.co/Z7pQJ2AYHx

[BBD Perfect Storm @bbdperfectstorm]

We are so excited to share our latest campaign for
@DoveMenCare. This sweet #FathersDay surprise is filled with touching moments, but also an important discussion about the evolution of masculinity. ❤️#smashingstereotypes #psshares @New_Macho

https://t.co/lsmxAiRiZZ

[HeForShe @HeForShe]

Join @Fer_Desouches, director of @New_Macho, @bbdperfectstorm at the #HeForSheSummit as he tells us more about the new #HeForShe campaign tackling gender equality.

Register here to save your seat: https://t.co/zFLHVee4hM

[HeForShe @HeForShe]

We're incredibly excited to partner with @bbdperfectstorm and @New_Macho to develop an upcoming campaign tackling gender equality.

Tune into our #HeForSheSummit this Thursday May 27, 10am ET / 4pm CET to find out more!

https://t.co/pH5gJBQ6ZV

[BBD Perfect Storm @bbdperfectstorm]

Recently our @New_Macho managing director, @Fer_Desouches was asked to take part in a discussion with the @UChicago. It’s so gratifying to see academics and marketers alike beginning to acknowledge the role gender is playing in our culture. https://t.co/lTH0DwS3CB

[BBD Perfect Storm @bbdperfectstorm]

We’re thrilled to share our first campaign for @RUFFLES Mexico. We've loved collaborating with @PepsiCo, as they take a lead on a more positive portrayal of masculinity. Also a big congratulations to @StephenLepitak on his new @Adweek UK Editorship.
https://t.co/zdCIUSmTvL

[New Macho @New_Macho]

@TheRealEisey @Fer_Desouches Thanks Cory!

[Cory Eisentraut @TheRealEisey]

Looking forward to this one, @Fer_Desouches I know you'll bring some great thoughts to this discussion.

[Creativebrief @creativebrief]

⏲️Time for today's first event!⏲️

@Fer_Desouches from @New_Macho & @bbdperfectstorm speaks to @nickykc about how the stereotypes which surround masculinity have long been out of touch with the real lived experiences of men

👉Watch here: https://t.co/FyFTIIaV8M #BITELIVE2020

[Creativebrief @creativebrief]

Unbelievably good talk! Thanks so much @Fer_Desouches and @nickykc! 🙌

@New_Macho @bbdperfectstorm

Now available to watch on demand: https://t.co/FyFTIIaV8M

[Jason Foo @JasonFoo88]

I am pleased to support this and hope you will too. Let’s #Put2020BehindUs and help 303 less privileged children receive laptops to support their school development.

[BBD Perfect Storm @bbdperfectstorm]

We’re really excited to see @Fer_Desouches as part of the #BITELIVE2020 line-up tomorrow at 10am. He’ll be discussing Masculinity in crisis with @nickykc. It’s free, so click below to register. @BiteTrends @creativebrief #psshares https://t.co/wFqsbrHueY

[BBD Perfect Storm @bbdperfectstorm]

Purpose isn't just something [consumers] respond to, but something we can inspire in [them]". Really enjoying listening to our Chief Strategy Officer, Tony Quinn as he discusses purpose and how brands can survive post-covid on the latest @Oystercatchers webinar.

[BBC Radio London @BBCRadioLondon]

How does cycling 3500km on your mum's old exercise bike sound? 🚴‍♂️😰

Forget @letour_uk...this is @letourdeflat!

Jacob is raising money for @BigIssue @TBIF & the street vendors across the country who have felt the devastating impact of #COVID19 👏

#BBCMakeADifference

[BBD Perfect Storm @bbdperfectstorm]

Proud to announce that @Campaignmag in partnership with the @thenetworkone has once again included @bbdperfectstorm in their World’s Leading Independent Agencies feature. Read our CEO, @JasonFoo88’s perspective on the future of our industry and brands. https://t.co/tjoidaDhnr

[BBD Perfect Storm @bbdperfectstorm]

We are very pleased to get a good school report from the @Campaignmag headmaster. In their words: our “hard work has paid off!�� A big thank you and well done to the whole team and all our clients.

[fernando desouches @Fer_Desouches]

Beautiful and powerful project by ⁦@universoulbrand⁩ and ⁦@guardiannews⁩. ⁦ https://t.co/ferAE9WC7A