New Kind

Brand strategy for B2B tech. We guide SaaS and open source companies to position themselves, communicate value, and accelerate growth.

[New Kind @newkind]

Democracy and technology thrive on collaboration. We worked with @pluralpolicy to build a brand that builds on these connections.

We used our shared perspectives on open source, purposeful design, and powerful storytelling to help Plural #ScaleWithSoul : https://t.co/IJM8jndlp6

[New Kind @newkind]

Ecommerce founders have to do it all. @runviably is a smarter way for them to manage finances and fund growth.

Viably came to @newkind to help them create their name, tell their story, and #ScaleWithSoul. Learn how we worked together: https://t.co/hjMbmYt1Py

[New Kind @newkind]

Running a school is hard. And it gets harder every day.

@K12Insight built a platform to help, aiming to use tech to make education better for everyone. And when it came time to #ScaleWithSoul, we teamed up to tell a best-in-class story. Find out more: https://t.co/D9IaU8ujlj

[New Kind @newkind]

Are your agencies open by design or open by request? The answer may surprise you.

Kris Bowen puts her client-side experience with billion-dollar tech brands to work sharing how knowing the difference can impact your results. And help you #ScaleWithSoul

https://t.co/qw7omR1BS8

[Danny Rosin @DannyRosin]

We are so pleased with the outcome of your work to help us rethink our brand as we roll into our 25th year. Thank you, @newkind!! ❤️🙏🏽❤️

[BrandFuel @BrandFuel]

This is exactly why we are so proud to call @newkind Partners and friends. Check them out if you are B2B Tech and are looking for brand strategy! 🙏🏽🙏🏽🙏🏽

[New Kind @newkind]

How does a mission-driven company take branded merch from tchotchkes to a force for good?

Explore how we helped @BrandFuel #ScaleWithSoul as they aspire to make their industry a cleaner, more purposeful space—with a little rock-n-roll mixed in: https://t.co/Qe73eqcTX2

[OpenNMS @opennms]

We love working with @newkind! Their team brings creativity, empathy, and expertise to every aspect of the project and are a joy to collaborate with.

[New Kind @newkind]

How does an open source company that helps enterprises navigate their networks demonstrate it’s the right tool for the job?

See how we helped @OpenNMS show prospects how they turn oceans of data into springs of opportunity. So they can #ScaleWithSoul: https://t.co/APlp5BCeiT

[New Kind @newkind]

What does it mean to unearth “potato potential”?

Our team continued our relationship with @FoodBankCENC as the most recent part of our #NewKindness initiative. We helped sort 12,516 lbs of promising potatoes from terrible tubers. That’s 10,430 meals for those in need!

[New Kind @newkind]

How does an agency built on open source principles give back in an open way?

Take a peek inside New Kind’s community efforts—New Kindness is how we give our time, give financially, and give our talent to worthy causes and organizations.

https://t.co/8aJiw97Xhi

[New Kind @newkind]

How do you help an ambitious and innovative open source brand show their maturity and intelligence?

We helped @Codefresh show their commitment to their open source community and strengthen their market position so they can #ScaleWithSoul. Find out more:
https://t.co/xgkmqg3tGU

[New Kind @newkind]

It’s time to celebrate our newest New Kinder, Kris Bowen, VP of Relationships!

From the Red Hat Tower to the Wolfpack basketball court, Kris has forged strong teams everywhere she goes. Check out how here: https://t.co/OrrXgOG6yR

[New Kind @newkind]

How do you help a young B2B tech company look and feel mature, without losing the spark of innovation?

We helped @SideroLabs find a new name, new language, and a new identity. Together, we put them in a position to #ScaleWithSoul. Find out more: https://t.co/mK4G7WOdYg

[New Kind @newkind]

When it comes to serving our community, you can bank on New Kind.

As part of our #NewKindness initiative, our team spent the afternoon volunteering at @FoodBankCENC. We may be covered in Chex dust, but our shift packaged over 1,200 meals of healthy food for local families.

[New Kind @newkind]

March is B Corp Month! But what's #BehindtheB?

It means New Kind has corporate governance in place that values workers, customers, the environment, and the community. What does it mean for us and our clients? Take a look: https://t.co/UaR9KtQdlZ

[New Kind @newkind]

Join us in celebrating our newest New Kinder: John Wright, Senior Messaging Strategist! Check out his bio (and our open Relationship Director position). https://t.co/r8WzE97bqu

[New Kind @newkind]

Join us in celebrating our newest New Kinders: Jessica Gortner, Senior Director of Content, and Eric Cox, Design Director! You’re gonna want to read their bios, trust us. https://t.co/YV9sQXmS4D

[New Kind @newkind]

Thank you @opennms! Our team loved working with you.

[OpenNMS @opennms]

We engaged @newkind to help us create our new visual identity and it was an amazing experience! Nothing beats working with a team that understands open source.

[New Kind @newkind]

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