New Path Digital

We are a digital marketing & advertising agency on a mission to reduce the friction for forward-thinking businesses on their path to digital maturity.

[New Path Digital @NewPathDigital]

https://t.co/4iDpUlzoxL

[New Path Digital @NewPathDigital]

Our VP of Marketing Operations, Kelly Paul, on why we just published Getting Chosen by #AI — a 16-page guide for SMB leaders on the shift in organic search and how to show up when buyers ask AI for a recommendation.

Free download in the comments.

[New Path Digital @NewPathDigital]

There are some really great points here. Getting your business to show on AI platforms is different than getting to show at the top on search engines.

#DigitalMarketing #AEO #SEO

https://t.co/Iv7dB7QoMo

[New Path Digital @NewPathDigital]

Some days be like:

[New Path Digital @NewPathDigital]

HVAC, Plumbing, Roofing, Electrical...

AI isn't "figuring out" who's best. It's pulling from businesses that are set up the right way. If you're not, you're not getting recommended. Period.

We'll show you exactly what has to change, and what doesn't.

https://t.co/gcIfbZqfCi

[New Path Digital @NewPathDigital]

If you don't have strong performance tracking, you can't prove effectiveness.

#DigitalMarketing #Advertising #Marketing #PerformanceMarketing

https://t.co/sWjCD851kl

[New Path Digital @NewPathDigital]

How is your business showing up in #podcasts?
- 58% of Americans listened in the last month
- 45% listened just this last week

Are you advertising in them? Partnering with podcasters? Ignoring it completely?

#DigitalMarketing

https://t.co/8FdPBKjzuG

[New Path Digital @NewPathDigital]

Turns out people trust people more than brand ads. Who knew? 😂 We're breaking it all down April 1st in our webinar. Register now: https://t.co/ZU1U6Wn4ul

[New Path Digital @NewPathDigital]

Influencer marketing that actually works 🤯 We're spilling everything on April 1st. Free webinar, real strategies, zero fluff. Register now: https://t.co/V0jlEevJwP

[New Path Digital @NewPathDigital]

Start at 25:15 in this #LeaksmithPodcast from Accent Roofing Service.

One of the most honest explanations of #marketing I’ve heard from business owners.

#BusinessGrowth
https://t.co/lVWXz26MHQ

[New Path Digital @NewPathDigital]

https://t.co/lW97Q8VHAy

[New Path Digital @NewPathDigital]

Most buying decisions are made before someone fills out a form.

Reviews. Community presence. Third-party validation.
That’s where trust is built.

Here’s why those signals matter more than ever.

#DigitalMarketing

https://t.co/IZUmcwtShn

[New Path Digital @NewPathDigital]

https://t.co/8LLKujqIiq

[New Path Digital @NewPathDigital]

Boosting posts isn’t a strategy.
Neither is hoping your ads “find the right people.”

Real media buying connects channels, audiences, and outcomes.

We break it down.

#DigitalMarketing #DigitalAdvertising #MediaBuying

https://t.co/hHdkAGR1L1

[New Path Digital @NewPathDigital]

https://t.co/t11V86I6LK

[New Path Digital @NewPathDigital]

A Frosty Funnel.
Whiteout Metrics.
A full-on Blizzard of Buzzwords. ❄️

If marketing talk ever leaves you cold, our glossary has your back.

https://t.co/STfrwGzEIM

[New Path Digital @NewPathDigital]

New data shows smart TVs now dominate streaming — 61% of households say it’s their main device for streaming video. That means your ad creative and targeting need to be optimized for big-screen engagement.

#CTV #StreamingAdvertising

https://t.co/PlLUn1oVCI

[New Path Digital @NewPathDigital]

https://t.co/xP6trFYVFo

[New Path Digital @NewPathDigital]

If your #SEO strategy is still built for rankings, you’re already behind.

Join us for a #webinar where we break down what’s changed, why it matters, and what businesses need to do now to be visible in AI-driven search and recommendations.

Register now: https://t.co/Q2PlGl0LNu

[New Path Digital @NewPathDigital]

https://t.co/xP6trFYVFo

[New Path Digital @NewPathDigital]

If someone asks ChatGPT for a recommendation, would your business show up? If you don't like your answer, register now for this helpful webinar.

https://t.co/ywLjHjwSFx