A new essay! In which I use a weird metaphor to describe what it’s like to design inside extremely ai-accelerated product teams.
https://t.co/Qx98WEIId8
There are two Designs. One of them is dead, the other is more alive than ever.
1. Design as the production of visual assets is over soon. This is unfortunately 90% of design jobs in industry. We won’t even need agencies to create design systems like Gokul thinks - they will get solved in the same breath as the rest of it
2. Design as a general method of problem solving is more exciting than ever thanks to AI dissolving the barrier to entry for most tools. The solution space for most designs have expanded dramatically for those with eyes to see
It’s never been more exciting to be a designer, if you can let go of what design used to mean
There's never been a better time to be a designer with a POV on where your companies should go next if:
1. You understand the through-line between business fundamentals and your product
2. Are leaning into AI workflows to prototype in code at the speed of sketching
Do this and you can lead your team towards the future faster than anyone else
Wake up, designers. While jobs across other functions are surging through the AI transition, design roles are stagnant.
Don’t take refuge in craft and taste. All members of technical staff must demonstrate newfound productivity. If that’s a topic you’ve avoided because it involves shipping or knowing your business model inside-out, you will struggle to make the case for your own field.
When designers can’t articulate their company strategy, it’s usually because they are neither its authors nor its executors.
Seeking new leverage is no longer optional.
Wrote up the full version - what we built, what failed, what I'm still figuring out.
If you're building this way too, I'd love to hear what's working.
https://t.co/Tt461biGT7
I can't imagine working the way I did six weeks ago.
Not because the tools changed. Because the bottleneck moved.
Building isn't the hard part anymore. Knowing what to build is.
What breaks: anything visual or spatial. Gantt charts. Diagrams. Agents still can't see well yet.
And the judgment of when to delegate vs. just do it yourself - that's a skill I'm still developing.
Utah has become the first state to allow AI to renew medical prescriptions with no doctor involved. The company, Doctronic, also secured a malpractice insurance policy for their AI. Their data also shows that their system matches doctors treatment plans 99.2% of the time.