NewWave

Operating system for managing UGC campaigns + We get you creators

[victoria luo @toriluoo]

i've been called "another ABG" since i came to SF.

here's who i actually am.

[victoria luo @toriluoo]

this is what your ugc videos could look like.

a whole comment section asking for the app. and this is only the 2nd video this creator made for the brand. imagine the 10th.

ugc works. you just have to actually post.

[NewWave @newwave_ai]

not to mention that everything was run through newwave.

strategy -> creator -> tracking -> payment

[victoria luo @toriluoo]

this is what your ugc videos could look like.

a whole comment section asking for the app. and this is only the 2nd video this creator made for the brand. imagine the 10th.

ugc works. you just have to actually post.

[NewWave @newwave_ai]

@toriluoo and we have templates on newwave set up for yall

[victoria luo @toriluoo]

your first 2 videos shouldn't mention your app at all.

before you post anything branded, you need to warm the account *properly*:

1) fresh account with an organic username.
2) 20 min/day of engaging in your niche (likes, comments, shares). 2 days minimum.
3) post 2 trendy videos (100k views minimum). product category-relevant. zero app mention.

i've watched dozens of startups skip this. they get shadowbanned. then blame their creators or scripts.

tiktok playbook is slightly different. happy to share.

[victoria luo @toriluoo]

the best agencies are knowledge centers.

they test on one client, take the learning, apply it to the next 10. that's the real product. that's the moat.

i get to watch the smartest ugc agencies on @newwave_ai compound insight across clients in real time. it's wild.

[victoria luo @toriluoo]

founders running ugc keep asking me the same question: "when do i fire a creator?"

here are the 3 red flags i tell them to spot in week 1:

1) every video takes 3+ revisions (only counts if ur feedback was specific)
2) they take 4+ days to ship each video
3) they respond every 24+ hrs

set a 30-day trial. add a min view requirement. 2 red flags in week 1 = swap them out.

[Aahil @aahil0218]

@lincolnliup @newwave_ai New Wave is one of the most innovative and genuinely useful products out right now. Their marketplace and network of UGC creators is second to none, both in quality and execution. Definitely a company to keep an eye on. Keep it up Lincoln!!

[NewWave @newwave_ai]

@aahil0218 @lincolnliup appreciate it!

[victoria luo @toriluoo]

10th DM like this i've gotten this week.
most ugc marketplaces don't source. they just list.

we source. we vet. we make it efficient.

[Lincoln @lincolnliup]

We hit 800+ vetted UGC creators on our closed beta @newwave_ai today.

Three days ago: 700
A week ago: 600

We'll be rolling out more access and campaign opportunities as we keep iterating on the platform, making tech UGC ecosystem better for both brands and creators.

To everyone who's DM'd me, I'll get back to you by end of week. 🙏

[NewWave @newwave_ai]

@toriluoo we backkkk

[NewWave @newwave_ai]

RT @toriluoo: if you like to talk on camera:
i want to pay you. 100 of you.

new ugc creator slots just opened on @newwave_ai for the hotte…

[Lincoln @lincolnliup]

100 UGC creator slots just opened @newwave_ai

$500 to $1000/mo base + bonus

Formats + coaches provided (Talking Head + POV)

From the hottest consumer apps and fintech startups

Retweet + drop your portfolio/socials below
I'll send campaign + referrals to the ones that match

[victoria luo @toriluoo]

ugc just flipped from a buyer's market to a seller's market.

after onboarding 100+ creators this year, here's why they leave mid-campaign:

1) their videos flopped and you said nothing. they needed encouragement.
2) lack of content guidance.
3) your product is hard to use.
4) they got better paid offers (plz pay them well).

approve 2-3 extra creators upfront. assume some will drop.

[victoria luo @toriluoo]

most founders think a ugc campaign starts on day 1 with a video.

it doesn't.

here's what week 1 actually looks like:

day 1: approve creators on @newwave_ai
day 2: 15-min onboarding call + ugc account setup
day 3-4: account warm-up
day 5-6: warm-up posts
day 7: first branded video drops

if your campaign skips the warm-up, it's already dead.

[NewWave @newwave_ai]

@toriluoo banger article

[victoria luo @toriluoo]

https://t.co/piiQc5XZRD

[victoria luo @toriluoo]

ugc isn't a content game anymore. it's a talent game.

A-tier creators have leverage. they pick brands. they're starting agencies. they're not waiting around for your campaign brief.

most founders still treat creators like vendors. that's why their campaigns flop.

the brands winning know creators are the moat.

[victoria luo @toriluoo]

most ugc campaigns die in week 1.

not because of bad creators/scripts. because of broken onboarding.

here's what brands miss:

1. no onboarding doc (creator gets no context)
2. no welcome moment (creator feels like a number)
3. unclear expectations (revisions, timelines, payout)
4. not enough script inspo (one idea ≠ 10 viral videos)

fix these so your campaign actually has a chance.