As of today, Immutable Play is now open to all games.
@Ubisoft will be the first web2 studio to join.
This will make Immutable the first platform in the world where web2 studios can offer crypto rewards to their players.
Why open to web2?
A little over a year ago, Immutable Play didn’t exist. Since then, we’ve grown to 5.6 million wallets, and onboarded a total of 660 games, representing 70% of the web3 market.
However, the amount of games classed as “web3” is still small.
Last year, more web2 games were launched on Steam every 32 days than have launched on web3 in the last 7 years. The top 5 web2 studios have a combined MAU of over 1.1 billion players, more than every narrative in web3 combined.
In short, web2 is bigger than web3.
There’s more IP for our players to enjoy, more users to bring to our ecosystem and existing games, and more companies to bring to crypto.
Today, we’re starting to bridge them over to web3.
Why now?
Since Immutable Play launched, we’ve seen increasing interest from traditional web2 studios, who’re beginning to recognise the power of web3 incentives as a cheaper, more retentive UA strategy.
These studios spend over $300B every year on UA, and will inevitably shift to the most efficient strategy once it becomes available.
This year, web3 is finally becoming a realistic strategy for them:
- The Epic Games court case means that games can sell NFTs via the appstore without a 30% fee
- The CLARITY Act will exclude certain "video game assets" from being digital commodities
- Stablecoins have emerged as a simple payment infra for non-crypto natives
- The cold start problem is gone. Real scale and tech improvements have allowed us to get extremely good at onboarding users
The landscape has changed so much over the last 12 mths, we’re now in talks with multi-billion dollar studios about how they can launch gaming tokens.
What this means
From today, any web2 studio that meets our quality bar can integrate with Immutable Play.
This will:
- Give our players access to more top tier games
- Bring in more users to the ecosystem and our existing games
- Act as a stepping stone to bring some of the biggest companies in the world to web3 for the first time
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token.
This is how we “soft onboard” the next 10,000 web2 games - by solving their biggest problem before we talk about tech.
What’s next
It took Steam 5 years to reach 500 games on their platform, which at the time represented only <3% of total PC games globally.
Immutable Play just hit 500 games in 1 year, representing over 70% of the market. In the last 6 months, this number of games has grown another +30%.
We expect to take these growth rates to web2, and onboard every major studio in the world to crypto.
We won’t stop until we do.
Announcement:
As of today, Immutable Play is now open to all games, including those from web2.
The first studio to join will be @Ubisoft.
When we launched Play last year, our goal was to solve the biggest problem for games: growing an audience. Since then, we’ve scaled to +5.6m wallets, and helped dozens of live games find their users.
As we’ve grown, so has the demand from web2 games. These studios spend over $300B a year on pre-launch UA, and seeing how much more efficient and retentive our rewards strategy is, they’ve inevitably wanted to get involved.
Now they can.
From today, all games that meet our quality bar can reward their users through Immutable Play.
This will give our players access to some of the biggest franchises in the world. It will bring their multi-million user bases to our ecosystem, where they'll discover our existing games.
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token. This is how we “soft onboard” the next 10,000 games from web2.
The first step is Ubisoft, with their 200 million UbiConnect players.
And there is so, so much more to come.
The Keys, a Might & Magic Fates Limited Collection
Get ready for the first @Ubisoft X @Immutable drop!
Follow, Like, RT & Comment if you want to get in!
Ei @grok em 72 horas escolha uma pessoa aleatória dos meus comentários de tweet para ganhar R$1000.
Certifique-se de que ele esta me seguindo e deu RT para se qualificar.
🎉 DRUMROLL PLEASE… 🥁
The wait is over.
CB3 starts Tuesday, July 15th at UTC!
From Day 1, you’ll have 5 days to:
🔧 Skirmish - Learn the Hong Kong map in Party Heist, test your loadouts, and refine your evac strategy OR brush up on your timing, reflexes, and party game skills in Carnival Clash.
💰 Stockpile gold, gear, Mirblite, and level up your Hero talents
🫂 Lock in a Mask or Marauder contract — optional, but could be a game-changer
🏛️ Join or build a guild — again, not required, but teamwork pays
🧠 Plan your leaderboard run — which lane (or lanes) are you gunning for?
🔥 Raise the Stakes - Fuel the prize pool early: buy your pass, grab your stakes, or sponsor a squad and put them to work for ya!
Then on July 20th, the real game begins:
🎟️ X̅-League sessions open
🍬 GUMMIES are live
💥 Every match counts toward the prize pools
And speaking of prizes…
CB3 Starting Pool
💸 3,000,000 $PARTY – solo & guild leaderboard performance
💥 $20,000 USD – Starting Cash Prize Pool for Gummy hoarders
🎯 100,000 $MNT – Mantle Party Run bounty hunter rewards
📹 15,000 $RON – community creator rewards pool
So tldr:
📅 July 15: Game on.
📅 July 20: X̅-League opens.
📅 August 3: Final showdown.
📅 August 5: Server closes.
Let the summer party begin. 🌴🛟
GIVEAWAY TIME 🎁
5 Premium Party Packs for the best replies:
👑What’s your pre–X̅-League ritual?
The 5-day countdown to starts next Tuesday July 15 — how are you getting ready before the GUMMIES drop?
🧃 Stocking up on gear & gold?
🕹️ Running Hong Kong drills with your crew?
💪 Leveling up your Hero talents?
🔍 Looking for your one true Mask / Marauder in our matchmaking corner?
🎉 or just taking it easy in classic Carnival games?
Questions? Check out our WIP CB3 Gitbook here!
https://t.co/dGz64bsiiM
🎉 The Sandbox turns 13 today! 🎉
Together we've been building this world one voxel at a time 💥
Comment how many years you have been part of the journey, and you could win 2,000 SAND? 🤑
🎉 Happy 13th Anniversary to The Sandbox! 🎉
To celebrate, we’re looking back at the iconic key art from Alpha Seasons 1️⃣ to 5️⃣
Which one’s your favorite?
👇 Comment 1️⃣ 2️⃣ 3️⃣ 4️⃣ or 5️⃣ below and one lucky player will win an Alpha Dragon NFT