So proud of our team! They’ve spent the last year working their butts off building the V2 of our trends platform. Launched it today on Product Hunt and we’re number 2 right now, help us get to number 1!
https://t.co/cvCv5YWwqr
Since then, Crisco has brought in tens of billions of dollars. But remember… sometimes the best thing to start with is what you know. Even if that’s candles and soap.
P&G accidentally made billions selling Crisco, their butter alternative
Sometimes the best ideas happen by accident
Here’s the story of how two unwitting brothers-in-law accidentally created a multi-billion dollar business conglomerate 👇🏼
They send samples to food scientists and hospitals then later advertise the fact that hospitals and schools use it.
They also embark on a massive campaign to put out cookbooks with recipes that call for Crisco—making it seem like a pantry staple.
The bottle has a scented ring around the lip that fools users’ senses into thinking the water tastes great, just cause it smells great.
The brand says, “good taste doesn't need sugar.”
It’s called Air Up and it’s exploding in popularity—up >500% YoY. Brilliant.
Similar to how battery-powered devices are extra popular in places with intermittent electricity, shelf-stable goods can become popular in places with initially unreliable or unavailable infrastructure.
It’s made by momentarily heating milk to a high temp to sterilize it. The process has helped milk penetrate into new markets. Milk’s adoption in China, for example, is growing at a higher rate than ever before in part because of UHT milk.
A 1-cent coin from 1793 sold for $1.38 million in 2012. At first, it sounds incredible until…
…you realize it's an annual return of less than 9%, roughly the same ROI as the stock market.
The next time you get pulled over for speeding, remember that the US’s first national speed limit (1973) was the result of an oil crisis, not for safety.