Like they deserve the biggest apology from MAMA 😭 watched their 2023 mama dance practice and i felt SO bad for them and the choreographer... imagine putting in this much work just for mama to miss half the details coz of the unnecessary zooming and bad angles and lighting
bts outgrew kpop a very long time ago and they clearly have a desire to breakaway from that system (that’s intentionally designed for groups to not survive beyond seven years!) in order to ensure the longevity of their career for many many many more years to come while maintaining their physical and mental wellbeing. ultimately those complaining are showing they prioritize their selfish desires over the overall health and safety of the guys. let’s hope this era winds up being the long overdue fandom cleanse that finally removes the toxic/negative energy from within the fandom.
bts are moving forward with or without you. it’s up to you to decide if you want to move forward alongside them of if this is where your army journey comes to a close.
How I hear this
🐨 Everyone, first of all, it has taken a long time. I truly want to say how deeply grateful I am that you waited for us, stayed with us, supported us & came here tonight*
We’ve released songs under 2.0. We’ve spoken about change, called for it & shown you many signs of it. But what matters most has never changed. What matters is that the 7 of us chose to do this work together. And just as important is the sincerity with which we hold you in our hearts. We will never, not for a single moment, take lightly or take for granted the fact that you filled this place for us. We will keep going with humility, always
When I first met Jung Kook, he was 15. Now he’s 30. Jin hyung was 20 then & now he’s 35. We’re all over 30 now. So these are decisions we have made as independent people, after spending more than 15 years doing this work together. They are decisions we made so that we can keep doing this well, together, for a long time to come. So I hope you will trust us a little more, watch our changes with generosity & enjoy them with us. Please trust us one more time
Thank you, truly. I love you. Thank you
—
*After the first paragraph, he bows deeply and begins to say, “I’m truly thankful. And if this were before…” but the crowd interrupts him, chanting his name. He laughs & says, “Wow, what a rush. You really are the best”
A lot of ARMYs have already been saying this: every decision the BTS of today is making is being made so there can be a “BTS of today” in 10, 15, 20 years or even more. They value this more than any of us will ever know and they’re doing everything they can to future-proof BTS.
BTS is playing a long game, not a fandom-validation game. What RM said today is the new direction & BEST direction for a once in a life time-act like BTS. let me break it down longevity in music & creative field for you:
first, “artists have to listen to fans to last” ; NOPE. the artists who only follow fan demand plateau fast. real longevity comes from evolution. look at acts that lasted decades; they didn’t loop nostalgia, they kept shifting their sound and identity. when you keep recycling past eras, you stop giving people a reason to stay curious. the audience already knows that version of you; there’s no tension, no evolution, no story moving forward. and in music, once curiosity dies, so does momentum.
“gaining new fans is tough with their new direction” ; it’s always tough bro. but that’s exactly why they’re pivoting. you don’t grow by feeding only existing fans, you grow by expanding your sound and reach. nostalgia might bring people back short-term, but it won’t build the next phase of their career. and BTS is too unique to be boxed in short term success. they are meant for expansion.
and the biggest flaw: “bring back old armys through nostalgia.” that’s a TRAP. once an artist starts relying on past eras to retain fans, they stop progressing. that’s how careers STALL. performing old songs? sure. building your direction around them? that’s regression. if bts kept feeding only what old fans miss, they’d be performing a version of themselves they’ve already outgrown. that’s not longevity, that’s maintenance. and maintenance doesn’t expand reach.
nothing will sound like “old BTS.” that’s the point. longevity in a creative field isn’t built on repeating what worked. it’s going to look rocky right now, that’s part of it. shifts always feel unstable before they make sense. fans will disagree, push back, say it’s not working, because they’re comparing it to what’s familiar. real transitions aren’t smooth. they’re messy, uncomfortable, and misunderstood at first. so I am choosing to not reach to conclusions too fast.
they’re not discarding fans, they’re refusing to be controlled by them. nostalgia keeps you loved for what you were. evolution is what makes you matter for what you become. and yk what, bts has served this fandom for 10 years no pause. and I want to back my seven this time and see what they do, so if you cannot, that's your problem. there are always other acts to support.
the backwards cap with the sparkling Fred necklace and the bright pink mic and that gorgeous face and that perfect voice like how is this just the most “Jin” jin clip I’ve ever seen
Performing 23 songs straight with only few minutes break in between under the pouring rain and absolutely giving their bests is exactly the reason why they're labeled as the idol of idols!!🔥
1. It was POURING RAIN
2. It's nearly 3 HOURS show
3. They have nearly 100 dates
4. Back in 2019, they were fainting and getting rushed for oxygen and collapsing due to the intense choreo plus singing
5. You're a boycotter so stfu
6. Yes, you're not allowed to express any sht https://t.co/vLvQLPVhqW