Nick Grayson

Building a performance creative partner for mobile apps

[Nick Grayson @nickagrayson]

@RyanBarnes_UGC @nbcsnl

[Ryan B. | MALE UGC Creator - Creative Strategist @RyanBarnes_UGC]

Attention Brands: @nickagrayson and I will be in New York City for Tech week,

we specialize in high converting duo ads, we would love to film a few while in the Big Apple, such a unique space and event to film for!

[email protected]

[Nick Grayson @nickagrayson]

most accounts we audit are making "strategic decisions" based on learning phase data

aka guessing and calling it optimization

stop killing ads before the algorithm even knows what's going on

[Nick Grayson @nickagrayson]

we audit a lot of ad accounts and this happens way too often

how many conversions before your meta data actually means something?

~50

here's why 🧵

[Nick Grayson @nickagrayson]

if your CPA is $200 and your daily budget is $150

do the math lol

you're never exiting learning phase. ever.

[Nick Grayson @nickagrayson]

client is getting $0.87 installs on a niche app.

100+ downloads a day. partnership ads crushing it. CTR through the roof.

they asked: should we 10x the ad spend?

we said nah.

which is a weird thing to say when you run an ads agency lol

but here's the thing

MRR is flat. Downloads are up. Revenue isn't.
the ads are working. The paywall is not.

this happens all the time with new apps. you figure out how to get people in the door before you figure out how to get them to pay.

and scaling ad spend when your paywall is broken is just... expensive research.

you'll learn that your paywall is broken. faster. for more money.

in this case the fix isn't more ads. it's better paywalls. different placements. price testing. trial length experiments.

get the monetization engine humming FIRST. then pour gas on it.

[Nick Grayson @nickagrayson]

@RyanBarnes_UGC Ole reliable

[Nick Grayson @nickagrayson]

when your Head of Creative says "you're in this one" you just say yes apparently

@RyanBarnes_UGC

[Ryan B. | MALE UGC Creator - Creative Strategist @RyanBarnes_UGC]

@nickagrayson and I personally create our top-performing creative.

Being based in Nashville and working side by side has been a major advantage.

We’ve produced top-performing creative across 3 of our accounts.

So we don’t just write winning ads
we can star in them ourselves.
It’s one of our strongest offers.

#ugc #ugcstats #ugccreative #ugcexample

[Nick Grayson @nickagrayson]

@RyanBarnes_UGC @joshswensenugc Josh is the man!

[Ryan B. | MALE UGC Creator - Creative Strategist @RyanBarnes_UGC]

want numbers like this for your app?

Our team specializes in growth marketing for consumer apps

Need help cracking user acquisition for your app? Reach out to @nickagrayson or myself!

We’ll put together a complimentary custom strategy to craft kick-ass ad creative, increase users, and scale MRR.

#appgrowth #cpc #cpi #MarketingStrategy #AppStore

[Ryan B. | MALE UGC Creator - Creative Strategist @RyanBarnes_UGC]

UGC Opportunity:

For a calorie tracking app

If you can cook VISUALLY appealing food for a video and have two phones to show app in use.

Again you gotta cook a visually appealing meal, + VO (no talking head)

Comment work down below

#ugc #ugcopportunity #ugccommunity

[Ryan B. | MALE UGC Creator - Creative Strategist @RyanBarnes_UGC]

Written and performed with the GOAT @nickagrayson best app strategist out there

[Nick Grayson @nickagrayson]

Ryan’s been absolutely crushing it for us the past couple months. We’ve tested a ton of creative, but his videos consistently stand out and just work with this audience.

We’ve taken average CPI from about $5.65 down to $2.95 (almost a 50% drop) and thumb-stop rate jumped from ~27% to ~58%.

Plus 5,000 new installs from this creative alone already

His videos feel natural, explains the product clearly, doesn’t feel over-acted, and actually shows the app being used in real situations.

@RyanBarnes_UGC 🤝

[Nick Grayson @nickagrayson]

Need a few amazing female UGC creators (age 25–50) for an app focused on cutting sugar, beating cravings, and feeling good again.

Ideally you can authentically speak on your experience with sugar reduction, energy balance, less bloating, better mood, all that.

If you can shoot clean, authentic UGC and love lifestyle/wellness content, drop your portfolio!

@UGCOpportunity
#ugc #ugccreators #ugcjob #ugccreatorsneeded #ugcopportunity #contentcreatorsneeded

[Nick Grayson @nickagrayson]

Dads wya? Were looking to add a few more male parent creators to our roster.

#ugccreator #ugcopportunity #ugc #creator @UGCOpportunity

[Nick Grayson @nickagrayson]

Parent Creators!

We're building our our creator roster for a trusted digital literacy and safety platform, and are looking for parents (ages 25–50) with kids ages 7–18 to make fun, relatable UGC videos about how they use the platform to navigate movies, games & screen time.

Interested? Comment with your kids ages + your site / social handles or links to family content examples.

@UGCOpportunity
#ugc #ugccreators #ugccreatorsneeded #ugcopportunity #contentcreatorsneeded

[Nick Grayson @nickagrayson]

Any nurse UGC creators out there? DM me.

@UGCOpportunity
#ugc #ugccreators #ugcjob #ugccreatorsneeded #ugcopportunity #contentcreatorsneeded