Nicklas Schmidt

Danish #composer - classical & film scores. Dad, husband and occasional amber hunter at the DK west coast

[𝓝𝓲𝓴𝓴𝓲 𝓑𝓪𝓻𝓷𝓮𝓼 @NikkiBarnes]

Best explanation I’ve heard about US interests in Venezuela today.

P.S. She recorded this over 2 weeks ago.

[Nicklas Schmidt @nickcomposer]

@sorenpind

[Nicklas Schmidt @nickcomposer]

@nannamariab Du er så talentfuld, Nanna!

[Nicklas Schmidt @nickcomposer]

@TheOscarRace

[Figgy Fig @TheFiggyFig]

King Jaffe Joffer 🙏🏾🕊️

[Outspoken™️ @Out5p0ken]

@pesach_lattin Trump should be forced to carry Vance full term. No exceptions.

[Filmmagasinet Ekko @FilmmagasinEkko]

Karaktererne står bomstille og udvikler sig alligevel i anden sæson af Mikkel Munch-Fals’ usædvanligt vellykkede serie, der byder på uventet satire over velfærdssamfundets falliterklæring. 5 stjerner til Orkestret 2: https://t.co/hVQ9SKxsLu

[Seth Abramson @SethAbramson]

(🚨) PROOF EXCLUSIVE: Elon Musk’s Many Years As An Illegal Immigrant

🔗: https://t.co/P6fh0vcPh4

This new PROOF report will shock you. I believe it’s as good as anything I’ve written. The Intro is FREE and the rest FREE with the trial offer at the link. I hope you will RT this.

[Igor Sushko @igorsushko]

Russia: Mass arrests happening throughout the country after people came out to mourn Navalny's murder by the Kremlin regime. This is in Saint Petersburg.

[Igor Sushko @igorsushko]

Russia: Elderly woman in downtown Moscow bravely called for an uprising against Putin in the aftermath of the Kremlin's murder of Alexei Navalny and mass arrests of mourners throughout the nation.

[max seddon @maxseddon]

Russians in Moscow are lining up to lay flowers in memory of Alexei Navalny at a memorial to Gulag victims outside the FSB headquarters.

Given the extent to which the Kremlin has suppressed all dissent since invading Ukraine, this is a not insignificant crowd.

[Nicklas Schmidt @nickcomposer]

@lydrummet

[Nicklas Schmidt @nickcomposer]

@ArtoftheScore @HansZimmer @JazzNerd @dangolding @BucNicholas @anakin022 Great to have you back! Just imagine the time that has past in Narnia meanwhile

[Nicklas Schmidt @nickcomposer]

@KathBormann Ikke i orden! 😳

[Nicklas Schmidt @nickcomposer]

@KathBormann Chokoladespecier

[Rob Abelow @AbelowRob]

MUSIC DOESN'T NEED MORE ZERO SUM GAMES.

But Spotify is doubling down on it.

Controlling the pie, then selling access.

Here's an explainer on Showcase & streaming's race to the bottom:

Music streaming is a zero sum game.

FOR MONEY→ You get a play, my payout is reduced.
FOR ATTENTION→ You get more algorithmic priority, mine shrinks.

Platforms pick winners.
And divide up the scraps.

Spotify is now monetizing this controlled attention -- and the desperation for it -- with ad tools targeted at artists & labels.

Their newest just dropped: SHOWCASE.

Pay $100+ and get a banner on top of the Home feed.

THE FULL ARTISTS & LABEL AD TOOLKIT:

1. MARQUEE: Full screen new release ads.
2. SHOWCASE: Top of Home feed anytime ads.
3. DISCOVERY MODE: Payola to drive algorithmic plays.

They control the attention. You pay for it.

So, what can you sell through these ads?

Things that grow the pie?

• Vinyl
• Merch
• Tickets
• Memberships

No.

Just more streams.

You know, re-distributing slices from the limited pie we've got.

It's not making profit FOR the music industry.
It's making profit FROM the music industry.

It actually shrinks the pie.

This isn't sustainable. It limits growth. And it invites disruption.

Enough zero sum games.

WE NEED POSITIVE SUM GAMES.

Where everyone wins.

Enough fighting over scraps.
Let's make a bigger pie.

[Nicklas Schmidt @nickcomposer]

@nannamb Hvor er det dejligt for dig! Stort tillykke ☀️

[Nicklas Schmidt @nickcomposer]

@KennethKristen1 @MBrgger @Heeger @frederikdirks Dude, det var stor historie på DR1 nyhederne på TV

[Nicklas Schmidt @nickcomposer]

Some would say ‘outrageous’ 😮

[Rob Abelow @AbelowRob]

TikTok paid less to the music industry than Peloton last year.

Peloton: $267m
TikTok: $204m

Wild.

[Nicklas Schmidt @nickcomposer]

@olex_scherba @olgatokariuk It was also Lenin and early days Soviet tactic - so there