Nick Saxby

Neuroscience researcher at 'the human understanding agency' - @walnutunlimited. Alter ego @nicholassaxby

[Nick Saxby @nickjacobsaxby]

@martynsibley Amazing, well done Martyn

[Nick Saxby @nickjacobsaxby]

If you missed myself and @tierney_smith, speaking about how to make peatlands sexy, you can read a write up here.

Thank you @Liam_Kay for the kind words

[Research-live.com @researchlive]

Peatlands are crucial in the battle against climate change but are little understood. A session at MRS Annual Conference heard how a research project sought to address the issue:

https://t.co/CvE80Gxdjk #mrx

[Caroline Lucas @CarolineLucas]

Radical right-wing charities on Tufton Street, like the Global Warming Policy Foundation, are constantly spreading harmful climate change disinformation & denial. What does the Charity Commission do to stop them? Nothing. So we're taking them to court 👇 https://t.co/nxs9qD7u6d

[Nick Saxby @nickjacobsaxby]

Loved speaking at #mrslive with @tierney_smith about the impact of consumer research on environmental causes

[Nick Saxby @nickjacobsaxby]

Looking forward to this tomorrow, sign up up to hear me talk some words about the vaccine uptake from a neuro and behavioural science perspective :))

@WalnutUnlimited

[MRS @TweetMRS]

Lockdown sucks, &more bites! 🦷🦷

The first in a series of bitesize sessions exclusively for &more members. @nickjacobsaxby from @WalnutUnlimited unearths common opinions on the #COVID19 vaccine and shares what govts can learn for the future.

https://t.co/AJbw1bAxAa

[Nick Saxby @nickjacobsaxby]

Honoured to be speaking at the Neuromarketing World Forum (@NMSBA) with Dorota, especially on something as topical as the influence behavioural science can have on low vaccine uptake, just a shame we're not being flown somewhere on the other side of the world to present...

[Walnut Unlimited @WalnutUnlimited]

We'll be presenting twice (yes, twice!) at the Neuromarketing 2021 Series from @nmsba. Themed ‘Making the World a Better Place’, this series brings insights & inspiration from #neuro & #behavioralscience to face the challenges of purpose-driven marketing: https://t.co/TUzYNA49a6

[Nick Saxby @nickjacobsaxby]

The piece we worked on at @WalnutUnlimited, published by @Econsultancy predicted what we’re seeing here.. scary times

[Econsultancy @Econsultancy]

How the world is feeling about Covid-19 right now and what it means for brands

@crisbalanzo shares some findings from @WalnutUnlimited's ‘Understanding the Nation’ research tracker.

https://t.co/rECu6tQdCH

[Nick Saxby @nickjacobsaxby]

Love speaking on this subject, hopefully there’s some good things that can come off the back of it.

“This isn't about using neuroscience to get better at tokenism, but a shifting in advertising practice so we use research tools to help give more meaningful representation”

[MRS @TweetMRS]

@WalnutUnlimited's Nick Saxby takes the stage at today's #youngresearchers Summit to discuss authentic portrayal and avoiding tokenism in media: the use of #neuroscience and the implementation of true and fair representation of minority groups in advertising #MRSLive #mrx

[MRS @TweetMRS]

WHO WILL WIN?
Best Newcomer at Impact 2020:
🌟 Grace Jasper (@graceywasey)
🌟 Nick Saxby (@nickjacobsaxby)
🌟 Jack Tadman (@jack_research)
🌟 Imogen Williams
#Oppies #TwoWeeksToGo
Register for free: https://t.co/RKp4EAHOwH

[Nick Saxby @nickjacobsaxby]

Really enjoyed speaking on this subject last week. Check the link below to see what @crisbalanzo and I said about the influence human needs and empathy have on advertising 🤟🏼

[Walnut Unlimited @WalnutUnlimited]

In our webinar last we, we shared how brands have followed the mood of the nation through the different emotional stages of #lockdown and how empathy, in all its shapes and sizes, is the emotional glue between #brands and #society. Catch up here: https://t.co/fo3Ea632RO

[Walnut Unlimited @WalnutUnlimited]

Our next #webinar is now live! Our team will review how the tone of #advertising and #comms has shifted over recent months and explore our collective #emotional journey over lockdown. Sign up to learn why this happened from a #neuroscience perspective: https://t.co/olBwgUiGpQ

[Nick Saxby @nickjacobsaxby]

Loved speaking with Martyn on his live stream last week. Think there could be some really positive things to come out of the work we're aiming to do together.

Have a watch if you fancy - nice opportunity to check out my cooker hood too.

[Martyn Sibley @martynsibley]

Neuroscience and Advertising https://t.co/mpP1uZMbAh

[Nick Saxby @nickjacobsaxby]

@nickydomefur Cheers Dom! :)

[Nick Saxby @nickjacobsaxby]

Wrote some things about how corona has affected our emotions based on a recent study of ours :)

[Walnut Unlimited @WalnutUnlimited]

Using recent implicit reaction time findings, we've explored how social constructs hold little influence over our emotional response and in the face of a threat like #coronavirus, our implicit attitudes come to the fore and our emotional brain takes hold. https://t.co/bZ9uS2xgEr

[Nick Saxby @nickjacobsaxby]

Such a fun day at MRS IMPACT talking about how neuroscience can aid the representation of minority groups in advertising.

Nice to be nominated for best new comer speaker too 😛 #mrslive @TweetMRS

[MRS @TweetMRS]

Will 3 be the magic number for @nickjacobsaxby from @WalnutUnlimited? He’s making his pitch to win the &more Ideas Dash now with ‘Avoiding Tokenism: Neuroscience and the Representation or Minority Groups in Advertising’.

#MRSlive #pechakucha

[Nick Saxby @nickjacobsaxby]

😁 #mrslive

[Nick Saxby @nickjacobsaxby]

Technical rehearsal done. All ready for my talk at MRS IMPACT on Avoiding Tokenism: neuroscience and representation of minority groups

#mrslive

[Nick Saxby @nickjacobsaxby]

😁

[Walnut Unlimited @WalnutUnlimited]

Two advanced certificates for the @WalnutUnlimited team. Thanks @TweetMRS! Congrats Lisa Davies and Nick Saxby! #MRSawards

[Nick Saxby @nickjacobsaxby]

Wrote an article about my views on this years’ Christmas advertising 😋

[Walnut Unlimited @WalnutUnlimited]

Building brand equity around #Christmas is key, especially as the festive #advertising battle is top of mind for consumers. #Storytelling is consistent across them all this year, and we've analysed its effectiveness from a #neuroscience standpoint. https://t.co/94FugzaQ14