Nick Kringas ⚖️🏴‍☠️🚢

The First Category Designer in Personal Injury | LawShift Founder | Legal Pirates Pod | I write about turning a market siege into a competitive advantage.

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

Interested in category design, competitive strategy, and the future of personal injury law?

Over the next 30 days, I'm writing 30 Atomic Essays on these topics.

Follow my Social Blog on @typeshare_co 👇

https://t.co/SPgTITmyvl

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

425 The Category Creation Formula: Why Most Business Strategy is a Trap with Kevin Maney & Mike Damphousse https://t.co/Yjimmd7MJy via @lochhead

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

It was 2am. The AI tool worked perfectly. And it moved the needle exactly zero. One question would have saved all that time.

https://t.co/VG4F9jnC4o

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

The "I've recovered millions" era is over.

Clients never cared about your credentials. They cared about their problem.

AI just made that impossible to ignore:
https://t.co/fzPppezISr

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

We shop in categories. Category first. Always.
“Different forces a choice, while "better” forces a comparison. And category leaders do not compare. Others compare themselves to [them].” -@lochhead (Day 14 Ship 30 for 30
https://t.co/BogAR43mSC

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

What a slow kid named Kirby can teach you about growing a business. Every firm I've ever worked with had the same bottleneck. And yet, most were fixing everything except the one thing that mattered. (Day 13 of Ship 30 for 30)
https://t.co/vtgt7hCFR1

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

You Don't Have 12 Problems. You Have One.
Every system has one bottleneck that determines its throughput (cash in business) and every PI firm I've ever talked to has the same one. (Day 12 Ship 30 for 30)
https://t.co/VQNUQThcCH

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

The Consultation That Happens Without an Attorney
A simulated conversation an injured person had with ChatGPT to show how AI has changed things on the client side of personal injury. An attorney was never part of any of them. (Day 11 Ship 30 for 30)
https://t.co/My8pEuHkHE

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

"The thought of 'Amazon Law' literally keeps me up at night." A partner at one of the most successful PI firms I know said this to me recently. Here's what's actually happening in Personal Injury right now.

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

This week I'm exploring the "My Problem" part of the Compounding Competitive Advantage Formula.
It starts with a car accident and what the injured person goes through before ever thinking of calling an attorney.
(Day 9 Ship 30 for 30 Writing Challenge) https://t.co/gktnD4bUGm

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

The Catcher - My Superpower in Business (Day 7 of the Ship 30 for 30 Writing Challenge)

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

Stretching the runway and building the plane at the same time... and ending up in the Category Pirates' new book, Creator Capitalist, launching March 17th! https://t.co/vEm0qhLiqZ

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

The Compounding Competitive Advantage Formula (Day 5 of the Ship 30 for 30 Writing Challenge)

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

What Competitive Timing Looks Like from the Inside

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

Every Competitive Advantage I've Ever Seen Has Eroded. Except One. https://t.co/YSgboyPD7c

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

“The only moat in business is owning a problem.”

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

Personal injury firms all have the same website CTA (free consultation) and the same offer (contingency fee - pay nothing unless we win). If you want to stand out and capture more leads, start there.

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

Marketing = right eyeballs + irresistible offer (SIGNAL). Everything else is MARKETING NOISE. Know your ICP, deliver results in advance and present an offer they can’t ignore. Ask each day: what was my signal-to-noise ratio?

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

"How do I know you won't just take a quick settlement to get your fee faster?"
An objection to your typical #PersonalInjury Contingency Fee offer. #ContingencyFeeTableStakes

[Nick Kringas ⚖️🏴‍☠️🚢 @NickKringas]

Personal Injury Attorneys: the only 5 problems to solve for even more leads. #personalinjury