Nic Lawrence

Entrepreneur. VP Product at Optalysys. Founder of @geneelabs & @kaptivo. I believe that people should be complicated and products should be simple.

[Lyme Resource Centre @LymeResourceCtr]

We’re looking forward to attending the #BPNAConference2026, 28-30 Jan 2026 in Glasgow.

See poster 233 & please come visit the LRC stand at Booth 30 to meet our team, access educational materials and collect a complimentary tick remover.

#LymeBorreliosis #Neurology

[Scott Adams @ScottAdamsSays]

A Final Message From Scott Adams

[Optalysys @Optalysys]

👌 What a day: the Optalysys team have been making the most of Encryption Day 2025, and our last day in Cannes. Big thanks to @fhenix for organising #encryptionday - it's been a super round-off to our week at EthCC[8] 🇫🇷

#FHE #blockchaininnovation #ethcc @EthCCweek @EthCC

[Nic Lawrence @NicL74]

@charliersmith1 This is George. Sending much love.

[Nic Lawrence @NicL74]

@virginmedia your website and app are so shockingly useless that I need to call you out on X. All I want to do is order a second WiFi pod. Your app sends me round in circles and your mobile site has blank pages! Please help me (and fix your site/app!!)

[Harvard Business Review @HarvardBiz]

In the words of business theorist Arie de Geus: “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” https://t.co/O7rDIozCr4

[Nic Lawrence @NicL74]

According to this important survey of people who had confirmed cases of Lyme disease, 82% of people had not made a full recovery.

This is just one of the hard-hitting statistics presented.

Large changes come from many small steps. How could you help make a difference?

[Lyme Resource Centre @LymeResourceCtr]

We are pleased to share results from our recent Lyme Disease Experience Survey.

Thanks to everyone who responded, we had an amazing response & are very grateful to all who took part!

We have an overview for 🇬🇧& 🇮🇪 combined, all 🇬🇧, 🇮🇪 only & 🏴󠁧󠁢󠁳󠁣󠁴󠁿 only.

https://t.co/nO2PxFwapS

[Nic Lawrence @NicL74]

Here is my England XI for Euro 2024. Who would you pick? https://t.co/Uniwo3rvkX via @bbcsport

[Nic Lawrence @NicL74]

@MarcusRashford we love and appreciate your commitment. Keep up the great work on and off the pitch and enjoy it. We love to see you play with a smile on your face!

[Nic Lawrence @NicL74]

@plibin @zoink Great news from my perspective. Figma is awesome and Adobe would surely mess it up if they took it over. Also, they are the two main tools used out there for prototyping , so there would be a genuine drop in real competition.

[Nic Lawrence @NicL74]

@BrewDogJames @BrewDogLasVegas LetsGetMarried

[Nic Lawrence @NicL74]

Really interesting thread…

[Brent Beshore @BrentBeshore]

Completed 2 weeks with a continuous glucose monitor (CGM) and figured I'd share the results/conclusions.

While nothing is surprising, here are 5 takeaways that have helped me change patterns of eating and exercise:

Hope something in here might help you.

[Nic Lawrence @NicL74]

Genius

[Content Kuba @contentkuba]

Nissan created a 4-hour-long ad.

And nobody wants to skip it:

[Nic Lawrence @NicL74]

Chelsea on 39 points are technically not yet safe from relegation…

[Nic Lawrence @NicL74]

This!!!!! #BoS2023

[Nic Lawrence @NicL74]

This confession has triggered a great thread of people trying to guess the band. Really funny…

[Fesshole🧻 @fesshole]

I played in a fairly successful indie band in the 90s and we had one big hit; I've never told anyone before but its based on the theme to Rentaghost.

[Nic Lawrence @NicL74]

It was great to see lots of people visiting the stand and engaging!

[Brent Beshore @BrentBeshore]

Tough, but hopefully helpful customer feedback for @elonmusk and the @Twitter team:

I've been an active participant for 14 years. I love Twitter. It's where I met most of my friends outside my hometown, including some of my best friends.

It has been my go-to place for news, commentary, and analysis. It has been the first and best place to test and try and experiment with new ideas. I've loved the discourse and feedback.

It's where I built my career. It's the only way a small group of us could have risen out of the Midwestern primordial ooze to raise $350M in outside capital, recruit top-notch talent, and find opportunity.

Recently, the value of Twitter has degraded. But, before I give critical feedback, I want to applaud some of the changes.

1) Blue Checks -- While a rocky rollout, good move. Glad there's now verification beyond what felt like an invisible velvet rope for the cool kids club.

2) Paid Membership -- Happy to see less ads and for added tools. I like a Twitter freed up to make users customers and not the product. Looking forward to seeing what more comes out.

3) Public Metrics -- Adding views and bookmarks is helpful in certain contexts to show engagement.

4) Added Characters -- I was skeptical, but it's growing on me, as evidenced by me using this feature to write this. I like that only the first 240 characters are shown.

5) Top Articles -- Great work! I've subscribed to a number of third-party services that did this through the years and find it valuable.

Now for my concerns:

1) Algorithm -- The "For You" tab has become a dumpster fire of clickbait, lists, outrage, and seemingly random off-topic nonsense. It's VERY different than it has been and seemingly becoming worse by the day.

A primary concern is the incentive it provides. Anything earnest, thoughtful, charitable, or that links to something long-form gets shown to few people. Hacks, quick tips, dunks, and controversy gets spread far-and-wide. You get what you reward and while it might bump engagement for a period of time, if I'm any indicator, I find myself less-and-less excited about both opening up Twitter or posting. I'm not naive that this is a problem for every social platform, but it feels like the dial is turned WAY up in the wrong direction.

Could you go back to a more neutral stance on the algorithm and try to work to surface the hard work people put into more nuanced and long-form, off-site content?

2) Non-followed Content -- A significant amount of tweets are from people I don't follow. There's a reason I don't follow them. I understand that I could switch over to the following tab, but what I really want is both a feed of chronological people I follow and a tab for the top tweet from people I follow.

Could you three-tab the home with the default being top tweets from people I follow, the next tab as a people I follow in chronological order, and you can do whatever you want -- heck make it a circus -- for the third tab?

3) Ads -- I know cash flow is tight and perhaps this is a tradeoff you have to make, but dang are there a lot of ads and I'm a paying member. Before becoming paid the product became so flooded with ads that it was almost unusable. Now, it's still significantly impacting the experience. Plus, most of the ads are irrelevant to me.

Is there a way to have paid members pooled into a separate group that is shown very few ads, but are more highly targeted? My guess is that advertisers would pay up for that inventory and it would improve customer (paid tier) retention. Could you add a no-ads tier? I'd happily pay more for that.

Hope this is helpful. It's earnest, which unfortunately means it probably won't get seen by many. But, I love Twitter and figured I'd try to give some feedback.

Cheers,
Brent

[Marion Langford 🌠💙🇺🇦 @LallyLangford]

This is dynamite from Kaveh Solhekol on Sky Sports News. Absolutely nails it. He has the Tories and BBC on toast. Well done!! 👏 Take 2 mins and watch👇#garylineker #ImWithGary #MOTD #ToryFascists

[Arvid Kahl @arvidkahl]

The secret to building a brand into a household name isn’t about catering to the masses.

It’s being rooted in a niche that slowly catches on to the mainstream.