Stories shape our future. Story tellers manifest our destiny. Someone, somewhere, is writing an epic screenplay that is more Star Trek, than Terminator. A vision of a compelling and optimistic tomorrow that will shape humanity’s next few decades.
The cell phone, the internet, humanoid robots, self-driving cars, voice assistants, and Starships were all imagined in science fiction before they were built by engineers. Stories are blueprints.
Question: What if we asked storytellers around the world to envision an epic and compelling future for humanity, and then funded them to produce that film? What if we could flood the world with positive visions of the future, rather than dystopian predictions?
Announcing the Future Vision XPRIZE 🧵
"The UX Research discipline of the last 15 years is dying. The reckoning is here. The discipline can still survive and thrive, but we’d better adapt, and quick."
Judd Antin (@juddantin) has spent 15 years leading research and design teams at companies like @Yahoo, @Meta, and @Airbnb. His direct reports have gone on to lead user research at @Figma, @NotionHQ, @SlackHQ, @RobinhoodApp, @Duolingo, @AllTrails, and more. In an essay he published last year, Judd shared the most real talk I've ever seen on the state of UXR, why it was hit so hard by layoffs, and where the field goes from here.
In our conversation, we discuss:
🔸 Where user research went wrong over the past decade, and how to fix it
🔸 The three types of research—macro, middle-range, and micro—and the purpose of each
🔸 How to effectively integrate researchers into the product development process
🔸 The “user-centered performance” phenomenon
🔸 Common tropes about PMs, from researchers
🔸 The ideal ratio of researchers in a company
🔸 Why Judd says NPS is useless, and what to use instead
They say if something scares *and* excites you, you should do it. Welp, today I gave my first external conference talk—including a mini #DesignThinking workshop—at the @TXLA conference. I was floored at the turnout. For anyone on the fence, the advice is sound! #txla23
Last night marked the final class of the semester and I'm happy to report: the future is bright!🤩 Teaching these students–being a small part of their learning journeys–has been one of the most rewarding experiences of my career🥹#uxresearch#designthinking
Product Managers | Keep an eye on the big picture with User Research.
Product teams are often so focused on building things right, that they lose sight of whether they’re building the right things. - @nico_keyes
https://t.co/pdj1c59QmI
@uxdesigncc
When putting together your next #uxresearch report, tap into what you know about designing user experiences—and #design your report for your stakeholder. https://t.co/wz7pSHgdHQ via @insights_hunt