When I first met him, out of awe and awkwardness I fiddled with my hair. He slapped my hand away and said 'hero ki tarah Baal mat bana...tu actor hai'!
He didn't flatter you. He didn't tell you what you wanted to hear. He told you what you needed to hear. That was Nana. Straightforward. Rough, honest and had the most beautiful smile.
He always had a strange way of showing affection. He would shout at you first, and then somewhere between the third or fourth insult, you realised you were being hugged. He loved me and I loved him back.
He was a mentor, a teacher, a critic and a friend who beat me and everyone else around him in carrom game after game and relished his victories.
Nana your intensity, laughter , madness and love will always stay with us. I just wish we had time to have more conversations, another argument, another cup of tea and a game of carrom.
You have left a void not only in the world of cinema but in the hearts of all Indians and the world. All I can say is, I will miss you dearly and carry your words in my heart till the end of time....'hero banne ke chakar mein actor mat khona'
May your soul rest in peace Nana and Allah bless you. The Heavens will be blessed to have you... a masterful actor and an unbeatable carrom champion. Love you and miss you dearly!! Too soon my Hero Actor! RIP.
Indian tourists who were visiting an Indian restaurant in Hanoi, Vietnam were thanked by Israeli tourists for the heroic Flydubai act of Captain Smit. India shining! World is singing his praises, what a proud moment this has been for India 🇮🇳
Captain Smit Machchhar, you stood strong when it mattered the most!! It’s not easy to stare adversity in the face and put one’s safety on the line… but you did just that to protect those onboard and showed us what being a Captain entails. A true display of courage and duty. Wishing you a speedy recovery, the country is proud of you…
Ed Sheeran was close to tears as he spoke before his concert in Philadelphia and admitted that he had made a mistake.
On the genocide in Gaza, he said: “This is a humanitarian issue, and I cannot hide how I feel about it anymore.”
“What happened in Israel and at the Nova music festival on October 7 was horrific and compounded centuries of Jewish pain.”
“What is happening in Gaza is catastrophic, unjustifiable and disproportionate. My heart has been broken by the scale of the devastation and the loss of civilian lives, including children’s lives.”
Ed Sheeran’s band canceled on him, but he still went out solo and completely crushed it in front of thousands of fans. Absolute fire.
This is how he started! He knows how to do the “One man Band”! He Good!
At a certain point, if not already, the average person has to admit this is hysteria. None of this stuff helps Palestinians and it’s all about westerners feeling morally superior to each other
Drama ads aren’t just for women.
That might be one of the dumbest assumptions in advertising right now.
Men will watch drama.
You just have to give them a reason to care.
And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.
He feels himself getting weaker.
His hair is disappearing.
He can’t keep up with the younger guys anymore.
His wife doesn’t look at him the same way.
He’s embarrassed by something he would never admit out loud.
That’s your hook.
But the mistake is revealing the product immediately.
Let the story breathe.
Let the insecurity build.
Let the viewer wonder what happens next.
Then, at the end, reveal the bigger picture.
Because the story was never really about the product.
It was about confidence.
Identity.
His relationship.
Getting older.
Feeling like himself again.
That’s what makes drama so powerful.
Almost any product can become a prop inside a story that actually means something.
The product is the mechanism.
The story is the reason to watch.
And this is where watch time becomes a massive creative advantage.
If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.
More watch time.
More engagement.
More shares.
More signals.
And potentially more efficient acquisition as the system finds people who respond to that type of content.
That’s the part people miss.
The goal isn’t just to make an ad people click.
The goal is to make an ad people watch, finish, and send to someone else.
Because when the story earns the attention, you get something traditional UGC rarely gives you:
Time.
And time is one of the most valuable things you can get in advertising.
You just can’t directly buy it…
People can just swipe right past your ad…
You have to convince the customer to give it to you.