Nikhil Soni

Marketing, Advertising, UX, CRO, ChelseaFC, Football, Memes. In no particular order..

[Nikhil Soni @nikhilsoni]

@SeekingN0rth @spotifyindia @mrgirish Congratulations Rohit and team! Well done.

[FinFloww @FinFloww]

Zudio is hurting DMart’s business!

But when DMart is a supermarket with 76.8% of it’s revenue coming from groceries,

then how has a clothing company like Zudio been able to hurt it’s business?

THREAD: here’s why this is happening🧵

[Nikhil Soni @nikhilsoni]

Do you remember when you joined X? I do! #MyXAnniversary

[Ryan Holiday @RyanHoliday]

Not a lot of people understand this... but you actually don’t have to have an opinion about everything. You don’t have to decide if something is good or bad.

Marcus Aurelius says limiting the amount of opinions we have is one of the most powerful things we can do in life.

[FinFloww @FinFloww]

BookMyShow built a monopoly in India over 10 yrs

Until Paytm broke the monopoly by launching movie bookings inside its app

The crazy part? On top of that, Paytm even ate up 44% of its events booking market with Paytm Insider

THREAD: How BookMyShow fought & survived the storm🧵

[Elon Musk @elonmusk]

What are the odds? 😂

[Elon Musk @elonmusk]

Precisely

[Nikhil Soni @nikhilsoni]

@SJFT88 Great work. Well done!!

[Rohit Kaul @SeekingN0rth]

Work harder!

As a marketer if you believe that your customers are holding their breath for you to drop the next full-page ad and devour it in all its early morning glory, nothing is further away from the truth.

Over the last many years, I have learned to start my projects assuming that no one gives two hoots to what I have to say and one has to build credibility as they move along. This has often been a contentious point in meeting rooms and zoom calls. :)

Great to see that the best in the business agrees with this.

From @lennysan's chat with @MatthewDicks

The only war cry marketers should have is 'hum chappal zyada ghisenge.' H/t to @iRadhikaGupta for dropping this truth bomb in the Blume Podcast.

[India Wants To Know: India's First Panel Quiz Show @IWTKQuiz]

Today we bring you an interesting story.

It begins in Islampur, a small village in Sangli district in Maharashtra.

The year is 1959, a 12 year old boy is asked to take on the pampered son of the village henchman in a wrestling contest. (1/9)

[Balaji @balajis]

A historical advance.

[Nikhil Soni @nikhilsoni]

It's truly one of the most difficult things to accept, but liberating once you learn to live with it.

[Shreya Dhanwanthary @shreyadhan13]

No one teaches us this but one of the most important life lessons is to learn how to live with good things happening to OTHER people.

[Nikhil Soni @nikhilsoni]

Expand parents to my spouse, kid, friends, self, universe. Still no match for the OpenAI ❤️ on X

[Apoorva Govind @Appyg99]

I don’t think my parents have said “love you” to me in my life as many times as OpenAI employees have said to each other on Twitter.

[Nikhil Soni @nikhilsoni]

I didn't know Noise was that big of a player. Interesting and insightful read by @FinFloww

[FinFloww @FinFloww]

In 2014, a pilot ditched his airlines job to build his startup — Noise

9 yrs later, it has become the market leader beating Aman Gupta’s boAt

The CRAZY part? Noise did a whopping ₹1426 cr in FY23 without raising a single dime from investors

THREAD: How Noise is making noise🧵

[Nikhil Soni @nikhilsoni]

Good thread on what most edutech cos got wrong, and how one co is going in the right direction..

[FinFloww @FinFloww]

In 2016 this YouTuber simply wanted to teach Physics to UNDERPRIVILEGED students

Now his YouTube channel has become a billion dollar startup

The CRAZY part? In a world where EdTechs are burning money, it was profitable from day 1

THREAD: How Alakh Pandey built Physics Wallah🧵

[Dharmendra Kumar @dharmendranyf]

Please help us by removing encroachment from boundary wall of 01st Avenue, Gaur City, Greater Noida West facing Gaur city 2 road.
@OfficialGNIDA @CeoNoida @dmgbnagar @noidapolice @myogioffice @myogiadityanath @dr_maheshsharma @tejpalnagarMLA

[Norwich City FC @NorwichCityFC]

𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁.

Check in on those around you.

#WorldMentalHealthDay | #YouAreNotAlone | @samaritans

[Nikhil Soni @nikhilsoni]

@CFCMod_ We're winning the Injury Premier League by a country mile. No stopping us there.

[Nikhil Soni @nikhilsoni]

@rashlessdoctor 😂😂😂😂

[Nikhil Soni @nikhilsoni]

@ESPNFC Shining light in a 6 goal whacking 😭😭