Nicole Armstrong

I help organizations, around the world, live with purpose.

[Nicole Armstrong @nikiarmstrong]

@ProteinWorld is a great example that true brand love comes with brand hate - you can't be all things to all people http://t.co/fBmhTcsl1L

[Nicole Armstrong @nikiarmstrong]

Today's random thought: Brand communities are dead. But communities facilitated by brands are not.

[Nicole Armstrong @nikiarmstrong]

With people struggling to get water in this world, having a water sommelier in restaurants is just ridiculous!! http://t.co/w6mxgUFWZ4

[Nicole Armstrong @nikiarmstrong]

This is my dream desk!! http://t.co/nF7dvtTsuR @PSFK

[Nicole Armstrong @nikiarmstrong]

I like this flip - rather than brands earning attention, why not consider giving their customers attention: http://t.co/f90E1pSQqa

[Nicole Armstrong @nikiarmstrong]

Should content be funded by ATL budgets? http://t.co/rCIEiM1aYd This feels like the wrong question. We need to know what content will do 1st

[Nicole Armstrong @nikiarmstrong]

#thisgirlcan ad made my morning!! Let's get our freak on girls and sweat like pigs!! http://t.co/cUrkx6S45z

[Nicole Armstrong @nikiarmstrong]

Wow if there was ever a campaign to hit close to home this is it: https://t.co/lYM3YuCfrL Nice one @AirCanada!!

[Nicole Armstrong @nikiarmstrong]

I love that in under 4 yrs, what seemed crazy, car companies selling access to their cars rather than the car is here http://t.co/DhwVQQXdkE

[Nicole Armstrong @nikiarmstrong]

This is great...The last shot is brilliant! It reminds me of running in Canada (& in rush hour for that matter) https://t.co/ZyDISVTdH1

[Nicole Armstrong @nikiarmstrong]

@boppyer It was great seeing you yesterday! Let me know when you're available to grab lunch in London in the next couple of weeks!

[Nicole Armstrong @nikiarmstrong]

Looks like we need more life hacks built into our big banks...http://t.co/4yXPxM76CD ... http://t.co/eEnC7Zq7qf via @PSFK & @contagious

[Nicole Armstrong @nikiarmstrong]

Shit! We're not far from this...funny but a bit sad http://t.co/5xpl9pwtTt

[Nicole Armstrong @nikiarmstrong]

Absolutely love seeing the innovative ways brands are using Instagram! Mercedes BYO on Instagram https://t.co/cRPwiA8Spp

[Nicole Armstrong @nikiarmstrong]

Brilliant comparison! I can't get over how seamless the transitions are https://t.co/fcz0PnaAkY

[Nicole Armstrong @nikiarmstrong]

@EvanODriscoll whoop whoop!!! About to go for my run today soon! It's 12km today 😋

[Nicole Armstrong @nikiarmstrong]

Candy van outside my office! Loving life thanks @CandyKittens_UK

[Dan Lazarides @raiden]

BOOM! M&C Saatchi captures Metal Gear Solid task.cc @nikiarmstrong http://t.co/HfoBbUg2HI

[Nicole Armstrong @nikiarmstrong]

This is seriously one of my most proud pitch wins! Can't wait launch this epic campaign http://t.co/OU2jj7paIy

[Adam Reader @AdamDReader]

Hey, @lidalondon & @MCSaatchiLondon Say 'hello' to the team in Berlin! (w/ @nikiarmstrong)