Nikolaj Mathies

Marketing, Movies and Music.
Converting creativity into a business.

[Nikolaj Mathies @Nikolaj_Mathies]

Film is not competing with other forms of entertainment when advertised. It’s other things you see in your social feed. That’s our competition.

#Filmmaking

[Nikolaj Mathies @Nikolaj_Mathies]

3 Gen-Z film fans, 40M likes, and 1000 UGC TikTok posts.

Here is what distributors and producers can learn from the next generation of cinephiles

Film industry, Allow me to introduce SaladMonkey, Ihatejamie, and BrianCamCab

Bonus: Watch till the end to get 4 takeaways on UGC

[Nikolaj Mathies @Nikolaj_Mathies]

@_Borriss_ @NathanLands ‘Basically done’ 😂 the doomsday prophecy limbo is all over for you AI influencers.

[Nikolaj Mathies @Nikolaj_Mathies]

@JohnCleese Nej ☺️

[Nikolaj Mathies @Nikolaj_Mathies]

Sometimes it puzzles me that the best storytellers in the world (filmmakers) limit their creativity in marketing their films to just shortening down their stories from 1.5 hours to 1.5 minutes (a trailer)

[Nikolaj Mathies @Nikolaj_Mathies]

The Exchange, love it . Why are we even watching english content anymore? Hollywood is so yesterday

[Nikolaj Mathies @Nikolaj_Mathies]

Exit season 3. Maybe bad, but perfectly good! I love that show

[Nikolaj Mathies @Nikolaj_Mathies]

@ElijahSchaffer As long as it isn’t American police they take in they’ll be just fine

[Nikolaj Mathies @Nikolaj_Mathies]

Check out my latest article: 3 new approaches to ↑ Box Office | Local Hero | Raw Deal | Fan-tastic! https://t.co/JHRmotxJNl via @LinkedIn

[Nikolaj Mathies @Nikolaj_Mathies]

@lydrummet Så Music For Black Pigeons til filmtræffet (vi klipper social content på den) og lyden var fænomenal 👌 den skal høres i biografen

[Nikolaj Mathies @Nikolaj_Mathies]

@HomeownerLyngbo Sorry not sorry

[Nikolaj Mathies @Nikolaj_Mathies]

@TikTokSupport can German sellers use TikTok Shop? Meaning opening a cross-border shop (and can that be used to sell domestically?)

[Nikolaj Mathies @Nikolaj_Mathies]

Congratulations to all the movies announced for the @berlinale Competition.

A personal 🙏 to @lilaavilescine and the team behind the Danish/Mexican/French film Totem.
Saludos de un padre a un MexiDanesa niña #berlinale #Berlinale2023

[Nikolaj Mathies @Nikolaj_Mathies]

I love that @triartfilm partnered with a true crime podcast to promote Holy Spider. These are the kind of partnerships we need more of in the film industry 👏

[Nikolaj Mathies @Nikolaj_Mathies]

(8/8) Independent film marketing in 2023 will be full of technological changes.

It won't be hard changes, it will be smart changes.

Now let’s get those audiences back!

#berlinale2023

[Nikolaj Mathies @Nikolaj_Mathies]

(1/8) The not-so-obvious reasons why studio movies are doing better than independents.

a 🧵

[Nikolaj Mathies @Nikolaj_Mathies]

(7/8) …Challenge our perspective on a movie release.

√ These are the main areas we need to streamline in this transformation that the independent film industry will be going through in the years to come.