Nick

[Zed @ZedNilm1]

$1.9m teeth whitening ads don’t sell the pen first

they sell the smile she wants to see today

this creative works because it doesn’t start with features

not “easy to apply”
not “gentle on teeth”
not “use anywhere”

it starts with the result

visibly whiter teeth
before vs after proof
10-minute transformation
confidence she can picture immediately

then the product becomes the shortcut

bad ad = product first
good ad = outcome first

that’s why result-first ads beat clean product shots

rt + comment "smile" and i’ll send you the result-first ad breakdown
(follow for dm)

[Nick @nikswan_]

@ZedNilm1 smile

[Glenn Nieuwenhuis @GlennNieuwenh]

Everyone is getting hit with Shopify Payments holds right now.

This template gets 90% of holds released. Used it 20+ times.

Even if you haven't been hit yet… save this.
(It'll save you a lot of headaches later)

FREE for the next 48 hours only.

Like + Retweet + Comment 'HOLD' & I'll send it.

Must follow me to get DM.

[Nick @nikswan_]

@GlennNieuwenh Hold

[Nick @nikswan_]

@mikefutia ADS

[Nick @nikswan_]

@HenryCrochemore Tooth

[Nick @nikswan_]

@lorenzo_pravata Strategy

[Henry @HenryCrochemore]

just built a swipe file of 58 VSLs actively scaling on facebook right now

not theory, not 2021 examples

current 7-8 figure ads that are printing today

inside you'll find:

→ long-form problem → agitation → mechanism breakdowns
→ short hooks that stop the scroll in 3 seconds
→ on-lander VSLs built for warm traffic
→ hybrid advertorial + VSL structures
→ 12+ niches: supplements, skincare, weight loss, gadgets, beauty and more

you'll see exactly:

→ how they hook in the first 3 seconds
→ where the mechanism drops
→ how they stack proof
→ how they kill objections before the viewer thinks them

if you're running ads this saves you weeks of testing

if you're not, it shows you what winning creative looks like in 2026

rt + comment "vsl" and i'll send the full swipe file
(follow for dm)

[Nick @nikswan_]

@HenryCrochemore Vsl

[Nick @nikswan_]

@nicktheriot_ ECOM

[Nick @nikswan_]

@euuaan_ TUTORIAL

[Elon Moose @ecommmoose]

Did a pod with Primal Queen co-founder @chuckiegregory

We went 1.5 hours deep on:

• The rise of Primal Queen
• Subscriptions
• Creatives
• Exits
• & everything in between $0 → $100M+.

If you’re in ecom, this is a must watch.

Like + RT + comment “LINK” and I’ll DM it.

[Nick @nikswan_]

@ecommmoose @ecom_rg @chuckiegregory LINK

[Zed @ZedNilm1]

$250k+ campaigns start with images people can’t unsee

this ad doesn’t educate or calm you down
it shows a skin problem most people already fear
and forces an immediate reaction

most ads sell benefits
this one highlights the consequence of ignoring it

→ no hype
→ no explanations
→ just visual risk and a clear fix

that’s why fear-based ads convert faster
people act to avoid loss, not to learn

i wrote a short breakdown on how to structure ads like this
and reuse the same logic for any offer

rt + comment “fear” and i’ll send it
(follow for dm)

[Nick @nikswan_]

@ZedNilm1 Fear

[Nick @nikswan_]

@nicktheriot_ GUIDE

[Nick @nikswan_]

@ZedNilm1 Niche

[Zed @ZedNilm1]

$2.8m in gross sales over the last 90 days.

No aggressive budget pushes.
No crazy funnel hacks.
No daily creative roulette.

Just a niche where people naturally return.

35k+ orders placed.
34k+ fulfilled.
RCR hovering around 40%.
A product line that keeps earning instead of fading out.

When customers reorder on their own, the curve stabilizes and growth becomes almost automatic.

Scaling isn’t always about forcing volume.
Sometimes it’s choosing markets with built-in repeat behavior.

I broke down exactly how I find high-RCR, “sticky” niches anyone can build around.

rt + comment “niche” and I’ll send it
(follow for dm)

[Nick @nikswan_]

@ZedNilm1 Pet

[Nick @nikswan_]

@ZedNilm1 Bof