Big news: LinkedIn is officially live on 1stCollab! ๐
Brands can now run fully-automated influencer campaigns across thousands of top LinkedIn creators.
Itโs been incredible working with the Gamma team and seeing how they built one of the strongest creator-led growth engines anywhere.
If youโre building an influencer program, this deep dive is a must-watch:
๐ https://t.co/ONoxD9zPJa
โI have not heard this level of detail on how influencer marketing works โ and how to make it work.โ โ Lenny Rachitsky
He said this after talking with Grant about Gammaโs strategy.
๐ https://t.co/ONoxD9zPJa
๐ค Treat creators as an extension of your team
Grant personally onboarded each creator so they knew how to talk about Gamma.
Gamma also open-sourced their brand assets so creators had everything they needed to make great content.
๐ Weโre live on @ProductHunt! โ https://t.co/ja4VD3wGqp
After nearly 3 years of building, weโre excited to officially launch @1stcollab--the first fully-automated, ROI-optimized influencer marketing platform.
We'd love your support!
How much are influencers really charging?
We analyzed 100k creator offers across 100+ brand campaigns to uncover real asking prices.
Full report ๐ https://t.co/ZRSuu0Y7Jw
Hereโs what we found ๐
๐ก For brands: how to beat the averages:
Ask for cross-post or package deals
Negotiate (most creators are open!)
Double down on whatโs working
Price based on engagement, not followers
Share market data with creators
1/ Over the past year, our team at 1stCollab has outreached to over 1 million creators (!!) and wanted to start sharing some insights.
One of the most common questions I get:ย โWhatโs a good response rate for creator campaigns?โ
Here's what we found in our own data ๐
7/ Weโve learned a ton from reaching out to a million creators.
You can read the full report about response rates along with more detailed analysis and best practices for improving response rates here:
https://t.co/qyOqaupl72