Leon Lin

Influencer marketing and social media nerd. Co-founder and CEO at @1stcollab. Previously @pinterest @ycombinator @stanford

[1stCollab @1stcollab]

Big news: LinkedIn is officially live on 1stCollab! 🚀

Brands can now run fully-automated influencer campaigns across thousands of top LinkedIn creators.

[Leon Lin @nilnoel]

It’s been incredible working with the Gamma team and seeing how they built one of the strongest creator-led growth engines anywhere.

If you’re building an influencer program, this deep dive is a must-watch:

👉 https://t.co/ONoxD9zPJa

[Leon Lin @nilnoel]

“I have not heard this level of detail on how influencer marketing works — and how to make it work.” — Lenny Rachitsky

He said this after talking with Grant about Gamma’s strategy.

👉 https://t.co/ONoxD9zPJa

[Leon Lin @nilnoel]

🤝 Treat creators as an extension of your team

Grant personally onboarded each creator so they knew how to talk about Gamma.

Gamma also open-sourced their brand assets so creators had everything they needed to make great content.

[Leon Lin @nilnoel]

🚀 We’re live on @ProductHunt! → https://t.co/ja4VD3wGqp

After nearly 3 years of building, we’re excited to officially launch @1stcollab--the first fully-automated, ROI-optimized influencer marketing platform.

We'd love your support!

[Leon Lin @nilnoel]

We’ll be sharing more deep dives soon — from pricing by vertical to negotiation trends.

Dive into the full report + visuals here 👇

🔗 https://t.co/ZRSuu0Y7Jw

#CreatorEconomy #InfluencerMarketing #SocialMedia #DataDrivenMarketing

[Leon Lin @nilnoel]

How much are influencers really charging?

We analyzed 100k creator offers across 100+ brand campaigns to uncover real asking prices.

Full report 👉 https://t.co/ZRSuu0Y7Jw
Here’s what we found 👇

[Leon Lin @nilnoel]

💡 For brands: how to beat the averages:

Ask for cross-post or package deals

Negotiate (most creators are open!)

Double down on what’s working

Price based on engagement, not followers

Share market data with creators

[Leon Lin @nilnoel]

8/ If you’ve run creator campaigns yourself — what’s worked (or not) for you?

Always curious to learn from others in the space 👇

[Leon Lin @nilnoel]

1/ Over the past year, our team at 1stCollab has outreached to over 1 million creators (!!) and wanted to start sharing some insights.

One of the most common questions I get:  “What’s a good response rate for creator campaigns?”

Here's what we found in our own data 👇

[Leon Lin @nilnoel]

7/ We’ve learned a ton from reaching out to a million creators.

You can read the full report about response rates along with more detailed analysis and best practices for improving response rates here:

https://t.co/qyOqaupl72