Nirav Sanghavi

Founder @blogadda + @d2cbazaar
Community builder. Brand curator.

[Nirav Sanghavi @nirav]

To all the #entrepreneurs. Most would connect. Share. Discuss. Remember, it will all be fine.

[Nirav Sanghavi @nirav]

@Netra Thank you so much, Netra. Am doing fine. Let’s catch up!

[Nirav Sanghavi @nirav]

@flirtingshadows Thank you so much, Shruti. How have you been? Lets catch up when in Mumbai

[Nirav Sanghavi @nirav]

There’s a lot of noise around 'UPI charges', but the actual change is far narrower.

P2P UPI remains FREE.

UPI payments to merchants up to ₹2,000 remain FREE.

Only specified P2M transactions above ₹2,000 attract 0.4% MDR, capped at ₹300. Also, about 96% of P2M transactions remain unaffected.

For perspective: merchants have long paid MDR on card networks, often at rates higher than this.

The real story isn’t 'UPI is no longer free'. It’s whether a sustainable payment ecosystem can be built without making consumers pay.

As a founder, I would rather see us debate the economics honestly than create fear around a change that is much narrower than the headlines suggest.

@UPI_NPCI @NPCI_NPCI @FinMinIndia

[Nirav Sanghavi @nirav]

7. Would I actually use this?

Every other question is secondary to this one.

The filter is personal. The standard has to be, otherwise curation is just curation-shaped marketing.

#d2cbrands #indiand2c #d2cindia

[Nirav Sanghavi @nirav]

The seven questions I would ask before listing an Indian D2C brand.

This is what 'curated' actually means in practice.

🧵

[Nirav Sanghavi @nirav]

6. Has the product changed since launch, and did they tell their customers?

Change is not a problem. Silence is.

The brands that communicate ingredient or formula changes before customers notice them are the ones with something real to protect.

[Nirav Sanghavi @nirav]

@aparanjape And no easy service for such an installation!

[Nirav Sanghavi @nirav]

Only if I can get one on one with @ClaudeDevs, so much to share!

[Nirav Sanghavi @nirav]

@Kreizi_Bawi @blogadda DM'ed you the code

[Nirav Sanghavi @nirav]

Most website checkers give you a score and stop.

https://t.co/uDebnFzRON tells you what to actually fix.

Reply with your URL for a code to the full 44-check report

[Nirav Sanghavi @nirav]

Indian wellness D2C has two very different consumer bases.

One is educated, label-reading, evidence-seeking. Will wait three months for results if the product is honest.

One is result-seeking, comparison-shopping, skeptical. Will switch brands after one purchase if underwhelmed.

The brands that know which customer they're building for build better products.

The ones that try to serve both usually serve neither.

#d2cbrands #wellness

[Nirav Sanghavi @nirav]

@FishAudio Fish

[Nirav Sanghavi @nirav]

I've seen brands spend lakhs acquiring customers while overlooking the small moments that bring them back.

Repeat purchases are rarely won by one big thing.

They are earned through dozens of small decisions.

#d2cbrands #indiand2c

[Nirav Sanghavi @nirav]

Five things Indian D2C brands do that quietly hurt their repeat purchase rate.

None of them are obvious.

🧵(1/7)

[Nirav Sanghavi @nirav]

5. Ingredient or material changes without communication.

This one costs the most loyal customers.

The customer who read the ingredient list before buying is the customer who will notice the change.

Tell them before they discover it.

It's that simple.