To trial or not to trial, that is the question
Usually, the answer is probably: Trial
This should be an experiment for almost everyone, but if you do test trial v no trial, keep an eye on both the initial conversion AND the retention
We just published benchmarking data based on @RevenueCat's userbase, detailing - among other things - the fact that users that completed a trial before converting are 20-30% more likely to stick around after the first renewal