Nitasha Basu

design. writing. marketing. baby: it’s all chaos | UX writer @cars24india, previously at @hubiloconnect, @icdindia

[Nitasha Basu @nitashabasu]

@Godgeez Congratulations, Amit! 🙌🏻

[Nitasha Basu @nitashabasu]

@Sidika08 @guardian In an age where businesses sell their souls to get more subscribers.

[Nitasha Basu @nitashabasu]

for all those who ❤️ teen-patti as much as we do!

w/ @aviaviaviii

[avi @aviaviaviii]

as a delhi-diwali-party child made this low-ish effort, ?high party impact? collection of teen patti variations for my bengaluru frnds

https://t.co/p4Vo3aUdGC

don’t judge ui :/ content is the king? thx

w/ @nitashabasu

fyi it’s auspicious to lose money during diwali

♠️🤑

[avi @aviaviaviii]

as a delhi-diwali-party child made this low-ish effort, ?high party impact? collection of teen patti variations for my bengaluru frnds

https://t.co/p4Vo3aUdGC

don’t judge ui :/ content is the king? thx

w/ @nitashabasu

fyi it’s auspicious to lose money during diwali

♠️🤑

[Nitasha Basu @nitashabasu]

Drool-worthy!

[avi @aviaviaviii]

manifesting 🇮🇳 brands I want in my wardrobe, like asap https://t.co/8Crpot04P8

#happyindependenceday

[Nitasha Basu @nitashabasu]

@aviaviaviii Lovely curation! 🫶🏻

[Nitasha Basu @nitashabasu]

Please release your weights softly at the gym. You’ve held it for so long, just 2 more seconds?

Thanks,
Someone whose heart skips a beat with every ‘BANG!!’

[Nitasha Basu @nitashabasu]

Nice way to think about ‘voice’. Been slowly pacing this book for a few months now. Can’t recommend enough.

‘writing tools’ by roy peter clark.

[Nitasha Basu @nitashabasu]

@aviaviaviii ‘At least you’ve got a keeper!’ 🙈 I think PJ pre-prompted it.

[avi @aviaviaviii]

😃😵‍💫💪♥️✨💯👋🕺

[Nitasha Basu @nitashabasu]

@Godgeez My brilliant friend, Elena Ferrante.

[avi @aviaviaviii]

a short & sweet bts sneak peak into bubblewrap and other such upcoming projects / process folkssss

[Nitasha Basu @nitashabasu]

@AmazonHelp I always return the books citing the reason as poor quality+photocopy, and then I receive another photocopy in its place. It's not a one-off episode. It looks rampant.

[Nitasha Basu @nitashabasu]

My last 10 book purchases from @amazon turned out to be photocopies of the original, sold at the price of the original. Poor paper quality, blurring lines, uneven cuts. I returned some but received another set of photocopies in its place. Is it some kind of an accepted thing now?

[Nitasha Basu @nitashabasu]

#noteforself Consistency is on your mind, not your user’s. You're scanning screens top-bottom, left-right. Users will not. You’re in view-mode, they’ll be in work-mode. They seek a natural flow, not a consistent one. The desire for consistency is just yours. The user cares not.

[Nitasha Basu @nitashabasu]

Why are cab drivers so stubbornly fixated with driving in the right-most lane? It could be traffic infested, we could be crawling endlessly, all the other lanes in-sight could be deserted, but it matters not.

[Nitasha Basu @nitashabasu]

For every tidy corner in the house there is a hidden untidy corner which bears all the brunt.
#thelawoftidiness

[Nitasha Basu @nitashabasu]

New at content design? This session looks promising.
https://t.co/EN2HC3Pmcm

[Nitasha Basu @nitashabasu]

Yes, yes, I am stupid and I want to risk it.
Insensitive click-baits 🙄

[Nitasha Basu @nitashabasu]

Took public transport after a long time. And thoroughly enjoyed eavesdropping on co-passenger’s conversations. Life is action-packed no matter where you tune in.