Growth Marketer 🚀 Performance Wizard 🧨 Agency Lord of NPR Design 🪩 Trainer to 16k Digital Marketers 🔱 Digital Consultant to Startups & Large Corps 🧗🏼♂️
The best way to scale your brand:
Iterating on winners
This exact 3 step process has generated $2M for my clients this year alone.
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1. Small Changes & Iterations
Remember:
If you've found a winning ad, don't change much.
Try tweaking both the visuals and the body itself to improve the ad slightly.
An example of this would be to flip parts of the body in terms of order.
You can also try to enhance the winner by making the editing a bit easier to follow with some visuals or improved captions.
All changes you make to the original winner should keep this goal in mind:
Keep the winning components still.
Move the parts that can improve.
2. Double Down
What do we mean by "doubling down"?
It means to take what works and use it in other aspects of your brand.
These can be
- New LPs
- New Angles
- New Offers
- New Concepts
All of these assets should have the focus put on what made the "winner" work.
For example:
Your winner is all about a day in the life of an amateur golfer with your brand's knee brace.
You can take this asset and create:
- A landing page that focuses on the benefits for sportswear for males 40-60
- Offers combining with another product that's recommended for this archetype
- New concepts that dive deep into this angle with a new format of creative
Everything in the new assets should exploit what works to keep scaling.
3. Extract & Use Winning Assets
You'll be using a scalpel here.
That same tool surgeons use to be super detailed.
What always works for my clients is the following steps:
- Take an extract of the winner that's proven to be great (this can be the hook for instance)
- Plug it into existing creatives that need improvements
- Check for coherence with the new concept created and test
You can follow this exact same process for other parts of the winner.
You can use the same end-of-ad structure that drives action in low-performing existing creatives.
You can use the same body for an AI creative.
As a brand, you should do this for every single winner you find in your ad account.
Thanks for reading!
If you own a brand, you can schedule a free audit through the link in my bio.
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