CELEBRATING SCHIAPARELLI’S EXCEPTIONAL NO. 2 RANKING
BY EMV ACROSS FASHION MONTH SS27
An extraordinary milestone for Schiaparelli and a proud moment for Keng and Namping. The house ranked No. 2 among brands by Instagram Earned Media Value across Fashion Month SS27, spanning New York, London, Milan and Paris, with $63.5M in EMV, according to Lefty × Karla Otto’s SS27 Womenswear Roundup.
In its Paris Fashion Week analysis, Lefty recognised Keng and Namping as key contributors to Schiaparelli’s first-ever entry into the Top 5 brands by EMV. Their debut combined striking style with outstanding results, marking an exciting new chapter in their fashion journeys.
TOP BRANDS BY EMV ACROSS FASHION MONTH SS27
No. 2 — Schiaparelli
$63.5M Brand EMV
Avg. ER 5.88% | +343% EMV Growth YoY
TOP INSTAGRAM INFLUENCERS BY EMV
AT PARIS FASHION WEEK SS27
No. 5 — Namping Napatsakorn
$24M EMV | Avg. ER 10.9%
No. 6 — Keng Harit
$14M EMV | Avg. ER 11.1%
Namping made his first Paris Fashion Week a defining moment as Schiaparelli’s top influencer by share of total EMV, as highlighted by Vogue Business. With effortless elegance and unmistakable charm, he secured a Top 5 position among Instagram influencers by EMV at Paris Fashion Week SS27. An exceptional debut and an achievement worthy of every celebration.
Keng commanded attention with an assured interpretation of Schiaparelli’s bold aesthetic. His No. 6 position in Lefty’s Instagram influencer ranking by EMV at Paris Fashion Week SS27 reflected an impressive debut, with impact to match his striking look. Confident, distinctive and impossible to overlook, he made this first chapter in Paris entirely his own.
Together, their published figures total approximately $38M in EMV. Two individual talents, two outstanding achievements and a debut we are immensely proud to celebrate.
Our sincere thanks to every fan for your enthusiasm and support. Every post, message and shared moment helped amplify Keng and Namping’s presence and made their first Paris Fashion Week even more special. Thank you also to every team who helped make these appearances possible. We are delighted to celebrate this milestone with you all.
Sources:
Lefty × Karla Otto, SS27 Womenswear Roundup
Lefty, Paris Fashion Week SS27 analysis
Vogue Business
KENG NAMPING IN PARIS FW27
#SchiaparellixKENGNAMPING
#Schiaparelli
#KengHarit #nampingster