Customer journey touchpoints. What are they? How many do you need to convert? Read more here https://t.co/pAE87izoLk #marketing#contractors#smallbusiness
When you provide the answer, you become the expert they want to hire.
3. Build a Path to Conversion ⚙️
Visibility is great, but clarity gets clients. Ensure your digital presence—from Google to your website—makes the next step obvious:
Is your phone number easy to find?
A Practical Marketing Framework for Contractors
If you are a contractor or service provider, you know that the hardest part of marketing isn't just "getting your name out there"—it’s building enough trust for a stranger to invite you into their home or onto their job site.
Modern customers don't just search for "contractor near me." They search for solutions: "Why is my roof leaking near the chimney?" or "How long does a kitchen remodel take?"
The Strategy: Create content that answers these specific questions.
Waziri @mugaa_eric
You know very well the contractor is a corrupt friend of your boss, William Ruto. You know he has cases all over courts and in tribunals. You know that he steals public funds. His record is publicly available. You're familiar with the company, which is owned by Anthony Anthony, the former chairman of the Kenya Revenue Authority. He is also the Chairman of the United Democratic Alliance (UDA) National Elections Board.
Toddy Civil Engineering Company Limited and its directors, Anthony Ng'ang'a Mwaura and Rose Njeri Ng'ang'a, have been implicated in a major corruption and money laundering scandal involving the Nairobi County government.
So, why are you wailing angrily and addressing the gallery? Has Ruto approved your move to terminate this work by his irredeemably corrupt and thieving friend?
Post weekly. Best results when you post 3+ times weekly
-Best advice, post daily when you have ongoing daily projects
-Post at least once during optimal times early afternoon does very well
Get the details right and accurate #contractors#marketing#smallbusiness#googlebusiness
This case was terrible
They intentionally infected black people with Syphilis & denied them treatment as part of a ‘research study’
Folks - that’s why we need to read history, and read widely