Eddie Hoop

Chief Executive Officer.

[Eddie Hoop @nkosiHQ]

If you're an Artist and your Manager is also an aspiring Artist you are both in my prayers.🙏🏾

[Eddie Hoop @nkosiHQ]

If the South African creative economy had a currency, this would be one of the first bank notes.

RIP Maria McCloy
📸 Bongani Tau

[Eddie Hoop @nkosiHQ]

AI won't replace rappers, especially in Africa. Culture here is driven by lived experience, community, language and identity. They can model the sound but can't copy the soul.

AI rap is harder to spot technically but it falls apart on cultural context. Cadence without depth.

[Mandisa Nduna, sometimes. @ZuluMecca]

Do y’all think AI can replace rappers? And do you think you can spot an AI rap song/verse as easily as you can spot an AI singer?

[Eddie Hoop @nkosiHQ]

@SyncDiscovery won a @Verto_co Global Business Award. 🇿🇦🏆

Music is a $31.7B industry but artists have little visibility into that money.

We've built the first unified system connecting live airplay directly to royalty infrastructure, measured as it happens, not months later.

[Eddie Hoop @nkosiHQ]

13/02 marked #WorldRadioDay

33% discover music via radio
75% of Africa tunes in weekly
76% listen for music discovery

@SyncDiscovery's AI-powered radio distribution &tracking connects artists to this audience.

Thanks @UNDPAfrica @timbuktooafrica @WesternCapeGov for backing us.

[Eddie Hoop @nkosiHQ]

Our role is to connect great music with its audience the right way. Thank you for being part of this.

Latest episode is out now.

Next performance live on Sunday, 12PM.

[Eddie Hoop @nkosiHQ]

Big Little Concepts | Episode 2 is LIVE
Feat. Internet Athi

Beyond the hits is an artist shaping a scene.

Internet Athi is a defining voice in SA's black improvisational scene. His upcoming album "Polymorphism" is a case study in musical depth.

🎬 https://t.co/r2t5Sh50uG

[Eddie Hoop @nkosiHQ]

Big Little Concepts S02E1 premiered this past weekend and the response has been deeply inspiring.

Over 1000 people actively opt-in to follow the show, surpassed 120k+ views across assets, and sparked vital conversation around Sun Quintet's incredible performance.

E02 out 01/02

[Eddie Hoop @nkosiHQ]

@Kai_InTheKut If copyright infringement can be proven, yes. Otherwise it sets unworkable precedents & breaks creator neutrality. The economic reality is that DSPs are marketplaces driven by consumer engagement.That’s why most are moving toward labeling, policy & monetisation rules,not removal.

[Eddie Hoop @nkosiHQ]

The instinct is valid. But the industry has shifted to regulated adoption.If a track doesn’t infringe copyright/impersonate someone, it can’t just be removed. The fight now is that artists aren’t just competing for attention anymore,they’re competing with prompts/bots for income.

[slept through the flight🇿🇦 @Kai_InTheKut]

As soon as possible.

[Eddie Hoop @nkosiHQ]

Yes. From the same pool of royalties as yours.

[Zee Nxumalo @ZeeNxumaloZA]

So the AI music generates income as well?

[Eddie Hoop @nkosiHQ]

Kicking off 2026 with a partnership I'm proud of: @SyncDiscovery × Concept Records.

25/01 Big Little Concepts S2 premiere - a YouTube series showcasing live performances from incredible independent & emerging artists.Sync Discovery is unlocking $2 billion in unclaimed royalties.

[Eddie Hoop @nkosiHQ]

Honored to be named 1 of 10 African Music Tech Leaders pushing Pop Culture forward by @TheUpperEnt.

1.1B+ Africans listen to radio weekly, yet over 70% of artists struggle to get played and paid on radio.
@SyncDiscovery is changing that.

Full article: https://t.co/Pbs1bWX13a

[Eddie Hoop @nkosiHQ]

Recently got this from DJ Mbhabha, an emerging producer from Ermelo.

His new single hit radio within 48 hours of release, is now on high rotation, and he’s set to perform at one of Mpumalanga’s biggest festivals.

This is exactly why we built @SyncDiscovery.

[Eddie Hoop @nkosiHQ]

Attended the @UNDP Timbuktoo Creatives Lab launch w/ Atlanta Mayor @andreforatlanta & @WesternCapeGov Premier @alanwinde🇿🇦🇺🇲

Africa's creative industries generate $4.2B annually but get <1% of global investment.That gap is what @SyncDiscovery is unlocking for the music industry.

[Eddie Hoop @nkosiHQ]

Proved why we’re building @SyncDiscovery at Music Frontiers.🇩🇪

75% of Africa & 80% of Europe tune into radio weekly,Sync Discovery connects artists to this audience in real-time.

Proud to drive music innovation alongside MusicTech Germany, @Fraunhofer,ARMC & Paradise Worldwide.

[Eddie Hoop @nkosiHQ]

@MusicInAfrica, thank you for the coverage!
🇿🇦🇩🇪

Full article: https://t.co/xHjeZggKgn

[Eddie Hoop @nkosiHQ]

Berlin debut!🇩🇪

@SyncDiscovery named standout African music-tech startup by Africa Rising Music Conference,Paradise Worldwide, @Fraunhofer & MusicTech Germany.

Unveiling new features for discoverability,monetisation & cross-border access for emerging artists at Music Frontiers.

[Eddie Hoop @nkosiHQ]

@SWCPTV Finalists🇿🇦

Out of hundreds of bold innovators, @syncdiscovery was selected as one of the finalists at SWC SA!

Unveiled exciting advancements we're making in artist intelligence and discovery, shaping the future of music visibility and monetisation.

[Eddie Hoop @nkosiHQ]

🤝🏾

[Rodney Ellis @RodneyEllis]

@nkosiHQ @SyncDiscovery I look forward to returning.

[Eddie Hoop @nkosiHQ]

We were honoured to host Harris County Precinct One Commissioner @RodneyEllis, whose decades-long fight for equity,access & culture mirrors our mission at @SyncDiscovery.

Thank you! You left us with the kind of wisdom only someone who's bridged continents & causes can offer.🇿🇦🇺🇸