Gutting, heart-wrenching, beautifully painful works of art
If something is great because of the emotion it evokes, then Expedition 33 is one of the best
Clair Obscur Expedition 33’s prologue is THE moment this year that reminded me:
“Yeah, video games truly are the greatest art form humanity has ever created.”
If you have the most beautiful graphic design but it doesn’t spark emotion, you have failed as a brand.
“Brand is more about how the whole experience makes you feel,” SCRIB3 VP of Strategy @nmitchell11 shared.
What emotion is your marketing team trying to evoke?
Still Early is the creative platform we built with Rootstock.
Their café popup at @Efdevcon became its first IRL expression, a week-long experience with the community in Buenos Aires.
We’re grateful to have partnered with @rootstock_io across design, creative strategy, and on-site execution 🧡
Crypto infra branding isn’t usually exciting. Too often, these brands bury themselves under a wall of technical messaging and gray, boring, indistinguishable identities.
For @pinatacloud, we broke out of the Sea of Sameness and
created Cacophonic Harmony - a brand essence built on the tension of two things that shouldn’t work together but do. File storage "should be" boring and gray, but with Pinata it’s colorful, whimsical, and fun.
This essence shaped the art direction, social tone, sound design, and tagline: Believe What’s Inside.
It transformed Pinata from “just a file storage solution” into a brand that people remember and connect with.
shoutout to the all the scribblers at @scrib3_co, it was a pleasure working together with you all over the last 18 months.
now I'm on the hunt for my next adventure