Web3 is now where China was 15 years ago. Then, there was a Chinese equivalent to all western tech. Now, there will be a web3 equivalent to all web2 services (eg messaging, social)
Any business model that relies on a take rate between a creator and consumers will be transformed by digital ownership.
JPEGs. Music. Hollywood studio films. Straight to streaming films. Creators want to connect directly with their audiences. NFTs do this.