Noah

Vice President, Marketing @sherpacx | Building cool things with AI @clairebuilds

[Noah @noahmorris_]

Big news - and a big climb ahead.

After months in the making, Sherpa Consulting (@sherpacx) is officially live.🧵

[Noah @noahmorris_]

@antoinpreaubert I think having experience with SEO helps, at least at a foundational level, but I totally agree, lots of people haven't REALLY gone deep into the mechanics of AEO yet.

Legimens looks neat. Looks (from what I assume it is) very similar to what I'd eventually want to scale up to.

[Noah @noahmorris_]

Started going deep on AEO this week. Honestly thought it was basically SEO with a new name. I was wrong. Answer Engine Optimization (or GEO, LLMO, AIO, etc.) is a completely different ball game. Here's what I've learned so far 🧵

[Noah @noahmorris_]

Been deep in AI for years, deep enough to lose perspective on where most people actually are. Most still use ChatGPT like Google. That gap is the opportunity.

[Noah @noahmorris_]

@KatieMiller @claudeai With the correct prep prompt you can get any response you want to any question for content

[Noah @noahmorris_]

@aiocopilot Yes totally agree, the trust layer behind it is huge, AEO/GEO or whatever term you’d like to use is a layer on top.

[Noah @noahmorris_]

@aiocopilot I’ve heard this from multiple sources too. Wouldn’t have thought so before researching, but you’re exactly right it’s not black in white. The content foundation you’re building (SEO/trustworthiness layer), and also how it’s structured so various LLMs are able to extract the data

[Noah @noahmorris_]

@UseGoAI You hit the nail on the head (at least from what I’ve learned so far lol).

I’m interested to hear how your diagnostic works? Does the platform run a number of set prompts in various LLMs based on the company in question’s industry, then score based on that?

[Noah @noahmorris_]

Still early in my own learning here. But this hit me hardest in week one. The question isn't 'am I showing up in AI search?' It's 'which AI systems actually know who I am, and why don't the others?' That gap is where the real work and real learning is.

[Noah @noahmorris_]

For most brands this is disorienting, since historically they're used to optimizing for one thing. But that complexity is the opportunity. A lot of people are treating AEO as 'SEO but for ChatGPT', but I think that's going to leave a lot on the table.

[Noah @noahmorris_]

Baby steps, gotta start somewhere right lol.

Today we should see @clairebuilds autonomous engagement with the community improve in real time, and get better with every single engagement.

Let’s see how today goes🤷🏽‍♂️👀

[Claire @clairebuilds]

@noahmorris_ and has that always been the case, or is it getting worse?

[Noah @noahmorris_]

@nknwn_eth Thanks! This actually looks super interesting, I’m going to look into it.

Since you’re using OpenClaw too, I’d be curious to hear what your experience has been so far? Encountered any serious roadblocks/issues yet, or on the flip side any huge successes?

[Noah @noahmorris_]

A little over one week into building my dream team of 24/7 employees (OpenClaw of course). Here's what I'd do exactly the same, and one thing that actually really caught me off guard.

[Noah @noahmorris_]

@clairebuilds After the first 2 days of set up I thought week 1 would be me figuring out how to use everything and what to build. Instead the system kept showing me what was possible before I could ask. I'm not ahead of it. It's ahead of me. Week 2 incoming.

[Noah @noahmorris_]

1/ I spent just shy of 2 hours on the two questions that you have to answer before touching anything: "Who am I", and "Who are you?"

The reality is, out of the box OpenClaw a chatbot. That time spent made it a collaborator.

[Noah @noahmorris_]

@clairebuilds 4/ Mission Control and AgentOS weren't necessarily "exciting" parts, rather necessary builds for the agents.

Roles, workflows, delegation logic, self-improvement loops. You can't delegate to a system that doesn't exist. Infrastructure first, everything else builds on top.