My dad Mickey has been a NASCAR fan his whole life. He’s followed @dennyhamlin exclusively since 2005 - not because Denny was always winning, but because he believed in him.
He turns 60 this year.
Here’s what I did to try to give him something back. And how it ended. 🧵
My dad Mickey has been a NASCAR fan his whole life. He’s followed @dennyhamlin exclusively since 2005 - not because Denny was always winning, but because he believed in him.
He turns 60 this year.
Here’s what I did to try to give him something back. And how it ended. 🧵
My dad Mickey has been a NASCAR fan his whole life. He’s followed @dennyhamlin exclusively since 2005 - not because Denny was always winning, but because he believed in him.
He turns 60 this year.
Here’s what I did to try to give him something back. And how it ended. 🧵
My dad Mickey has been a NASCAR fan his whole life. He’s followed @dennyhamlin exclusively since 2005 - not because Denny was always winning, but because he believed in him.
He turns 60 this year.
Here’s what I did to try to give him something back. And how it ended. 🧵
My dad Mickey has been a NASCAR fan his whole life. He’s followed @dennyhamlin exclusively since 2005 - not because Denny was always winning, but because he believed in him.
He turns 60 this year.
Here’s what I did to try to give him something back. And how it ended. 🧵
Mickey’s going to Nashville in June no matter what. He’ll cheer just as loud. That’s who he is.
But it didn’t have to end this way. @JoeGibbsRacing had a chance to make 20 years of loyalty mean something. They passed.
Do better by your fans. They deserve it. 🏁
#NASCAR#JGR #NashvilleSuperspeedway
I’m not telling anyone to stop being a JGR fan. That’s not my call.
But know this: the organization you pour your loyalty into does not see you. They see ticket sales and a fanbase to market to. When a real fan needed them, they had every reason to show up — and chose not to.
This is a man who was at Daytona in 2001 and showed up the next week anyway. Who’s cheered Denny through every drought and heartbreak for 20 years. Who has spent his career at St. Jude — the cause Denny has championed his whole life.
The org’s response: autograph line.
Their answer: Mickey could attend a public stage appearance and stand in the autograph line.
The exact same thing every other fan at Nashville gets.
I followed up asking if anything more was possible. Never heard back. Ghosted.
Then one sponsor actually went to bat for us. Took Mickey’s story to people who could act on it. Connected us directly to a Senior Communications Manager at @JoeGibbsRacing.
I thought we’d made it. I thought my dad was getting his moment.
The result? Silence from almost everyone. The few who replied sent copy-paste responses that made it obvious they hadn’t read a word. People with the access and the power to do something. Nothing.
I went all in. DMs to sponsors. DMs to track contacts. DMs to anyone connected to Denny’s team. Emails to every address I could find. Weeks of it, across every channel I had. This was not going to fail for lack of effort.
Nashville Superspeedway is basically in our backyard this year. So for his 60th, I set out to get him something he’d never forget. A garage pass. A hauler tour. One moment where the sport he gave his life to acknowledged him back.
Mickey doesn’t just watch NASCAR. He lives it. 20 years locked in on one driver. That kind of loyalty doesn’t come from fair-weather fans - it comes from people who genuinely love this sport.
Now official: The city of Nashville has been awarded Super Bowl LXIV, as the Music City will host in February of 2030. The NFL’s owners have just approved it.
Hey Jared! Total long shot but wanted to put this in front of you guys. My dad Mickey has spent 30 years at St. Jude fighting childhood cancer and turns 60 this summer. Meeting Denny at Nashville has been his dream. Any chance the Denny Bros could help make that happen? Happy to share his story