Former ECB chief Mario Draghi says Sweden is an example for the EU to emulate in its push for more productivity while retaining a robust safety net for the poor https://t.co/vYNzxTWYN3
Some Thumbnail Test & Compare (A/B Testing) best practices I’ve found helpful:
🕰️ Test immediately for core audience, test (again) 72+ hours later for casual audience, much later for evergreen
😮 Start with bigger differences (eg layouts/elements) and get more granular later (eg facial expression/shirt color)
👀 Focus on watch time. CTR can lead to click bait which can lead to abandonment which can tank performance. Watch time gives both click/promise and retention/reward
😬 Be patient and be curious. Not all tests will end with statistically significant results. If at first you don’t get insights, experiment, learn, and test again!
🤔 It’s not just about one video’s performance but about learning how the audience reacts to your thumbnails over time to grow your skills and lift your whole channel(s)
🎉 Have fun! Test. Compare. Iterate. Repeat!
On its 25th anniversary, we reflect on a Aphex Twin's Selected Ambient Works Volume II, an album that altered the course of electronic music: https://t.co/eYU60vmH5W