Martín Mérola

Marketing digital, growth, programmatic, fútbol y algo más. Uruguayo aporteñado.

[Martin Siniawski @msinia]

Today we're publishing real-world results from Rest, the world's first AI sleep program.

After eight weeks with Rest, users on average cut the time it takes to fall asleep and the time spent awake at night roughly in half (52% and 49%, real-world cohort of 318 users).

Rest matches what behavioral sleep programs led by human coaches and clinicians achieve, at a fraction of the cost, with no waitlist, and available 24/7.

This will be a game changer for the 70 million Americans with insomnia symptoms and no good alternatives.

With all the understandable concern about AI, this is one example of it being used for good.

Very proud of our team, including the incredible sleep experts who helped us build Rest. This is a big milestone for all of us.

Read the paper: https://t.co/8OnR8HKszo

[Martín Mérola @Nomolestar]

@msinia This is great news for people who hasn't been able to sleep well for a long time!

[Martin Siniawski @msinia]

Last night Rest showed up where insomnia actually lives: TikTok Shop at 3am.

This Sleep Awareness Week, we didn't want to talk about sleep during the day. We wanted to find people at the exact moment insomnia has them in its grip — scrolling, making bad decisions ("late night mistakes"), doing anything but sleeping.

Streamers went live teasing sleep "hacks" — cooling pillows, melatonin gummies, panda-eye concealers. All of it a setup to offer something actually backed by science that works: Rest.

In one night, we partnered with creators reaching a combined audience of over 500,000 people. People who were wide awake when they wanted to be sleeping. We met them in their worst moment and offered them a real way out — an AI-powered sleep program built on real clinical science, not another band-aid.

Because this Sleep Awareness Week there's no shortage of awareness that sleep matters. What's missing is awareness that effective solutions actually exist.

If you or someone you know is struggling with sleep, this Sleep Awareness Week we're offering 50% off: https://t.co/JgKLBrYrTi

#SleepAwarenessWeek #LateNightMistakes #RestApp #StartSleepingGetDreaming

[Martin Siniawski @msinia]

Hey Ty — totally get how brutal that can be. I run Rest (https://t.co/P6SRHUY3W8), an AI-based sleep protocol built with Dr. Ashley Mason (UCSF) — she was on Peter Attia’s podcast earlier this year.
It’s helped thousands reduce time awake at night, number of awakenings, and time to fall asleep. Happy to give you free access if you’d like to try it.

[Ignacio Chans @ignaciochans]

El 19/6/2006 escribí mi 1era nota de rugby en @ObservadorUY. Pasó mucho tiempo y otros trabajos y responsabilidades, pero nunca quise dejar de escribir de 🏉
Mañana es mi 1era cobertura periodística de Teros en mundiales (2015 trabajé como jefe de prensa)
Será un día emocionante

[Martín Mérola @Nomolestar]

@ignaciochans Jajajaja, dejando la huella

[María Mérola @merymerola]

¡Y tengo flyer propio!
Ya ya ya se viene el Festival #HolaAmerica, este año en Córdoba! El 5 y 6 de septiembre celebramos la migración + diversidad
👉🏽 Inscribite en https://t.co/OGDTCMTcr6, y descargá la app para todas las novedades!
@AshokaConoSur @2811platform @MartinLlaryora

[Trivia Crack @TriviaCrack]

@latestinspace I know I always say don’t stop asking questions, but I SWEAR it wasn’t me this time 🫠

[Natalia Louzau @natilouz]

Abro hilo con algunos detalles que tiene la brújula política que desarrollamos entre @LNdata, @LNCreativa y @Politica_ln 🧵
1⃣ Podés ver el área de tus respuestas y la de cada uno de los candidatos.

[Trivia Crack @TriviaCrack]

RT if you wonder where he is and if you miss him too 💔

[Trivia Crack @TriviaCrack]

FACTS YOU NEED TO KNOW BEFORE WATCHING #OPPENHEIMER, A THREAD:

1. Robert Oppenheimer was in charge of developing a nuclear weapon before Germany did.

[Preguntados @Preguntados]

Triviagenios, estoy en modo lunes de #reflexión fuerte. Me di cuenta de que preguntas como “¿por qué el cielo es azul?” y cosas de ese estilo, son literalmente por lo que vivimos, y NADIE está hablando de eso +

[Trivia Crack @TriviaCrack]

Hey, Trivia buddies! Seriously though, the sky being blue and all those mind-boggling mysteries are what we live for. The world's greatest inventions and discoveries arise from little questions like that, and nobody is talking about that! +

[etermax @etermax]

From the tiniest wonders to monumental triumphs, everything starts with a simple question! Don’t stop asking, let’s be smarter together! 💡

#SmarterTogether #10YearsOfTrivia

[Trivia Crack @TriviaCrack]

Be among the pioneers to explore #TriviaCrackVR by joining our exclusive #Discord channel! 👇
https://t.co/NqqGxshHka

#VR #VirtualReality #VirtualGames #MetaQuest3 #VisionPro

[Trivia Crack @TriviaCrack]

Great news for Trivia Crack fans who own Samsung devices 🤩 We are now on #SamsungStore, download #TriviaCrack and have fun with us! @SamsungMobileUS

[Trivia Crack @TriviaCrack]

OMG, Meta just dropped their new lenses Quest 3! And we're already thinking ahead at Trivia Crack... Calling all VR enthusiasts, stay tuned 😏 #MetaQuest3 #VirtualReality

[Preguntados @Preguntados]

Prepárate para ser #SmarterTogether con el sorteo de nuestro décimo aniversario 🎉 ¡Participa para ganar 400 créditos + 3 respuestas correctas!

Para participar tienes que: 👇
1️⃣ Darle LIKE a este post.
2️⃣ COMENTAR tu nombre de usuario de #Preguntados y ETIQUETAR a un amigo.

[Trivia Crack @TriviaCrack]

Get ready to win big and get #SmarterTogether with Trivia Crack's 10th anniversary giveaway 🎉 Participate to win 400 credits + 3 right answer!

How to enter our giveaway! 👇
1️⃣ LIKE this post.
2️⃣ COMMENT your Trivia Crack username and TAG a friend in the same comment.

[Martín Mérola @Nomolestar]

@TriviaCrack martin.merola.7 @guadadelvalle