Martin Siniawski

Founder of and @thepodcastapp, previously founder of @streema.

[Deepak Chhugani @dchhugani]

Tomorrow is @nuvocargo's biggest launch to date. Below is a sneek peak.

What the hell does freight have to do with the Roman empire? Follow me so you can see yourself - tomorrow!

[Martin Siniawski @msinia]

Last night Rest showed up where insomnia actually lives: TikTok Shop at 3am.

This Sleep Awareness Week, we didn't want to talk about sleep during the day. We wanted to find people at the exact moment insomnia has them in its grip — scrolling, making bad decisions ("late night mistakes"), doing anything but sleeping.

Streamers went live teasing sleep "hacks" — cooling pillows, melatonin gummies, panda-eye concealers. All of it a setup to offer something actually backed by science that works: Rest.

In one night, we partnered with creators reaching a combined audience of over 500,000 people. People who were wide awake when they wanted to be sleeping. We met them in their worst moment and offered them a real way out — an AI-powered sleep program built on real clinical science, not another band-aid.

Because this Sleep Awareness Week there's no shortage of awareness that sleep matters. What's missing is awareness that effective solutions actually exist.

If you or someone you know is struggling with sleep, this Sleep Awareness Week we're offering 50% off: https://t.co/JgKLBrYrTi

#SleepAwarenessWeek #LateNightMistakes #RestApp #StartSleepingGetDreaming

[Martin Siniawski @msinia]

Live TV before coffee hits different ☕

Grateful to have joined Annie Miller, MSW, LCSW-C, LICSW and @MaureenUmehFox5 on FOX 5 DC this morning for Sleep Awareness Week.

For years the advice has been: "just put the phone down." But anyone who's stared at the ceiling at 2am knows it's not that simple. You don't scroll because you want to. You scroll because sleep won't come and you don't know what else to do.

That's exactly why we built Rest, to prevent those nights from happening in the first place and give people the capacity to show up for their lives.

Not a sleep sound. Not a gummy. A program that actually retrains your brain to sleep.

Incredibly proud of what the team has built, and even more excited about what's coming next. If you've ever lost a night to the scroll, this is for you.

🔗 https://t.co/P6SRHUY3W8

Start Sleeping. Get Dreaming.

[Martin Siniawski @msinia]

Full analysis: https://t.co/VVJ8ZaIlhM

[Martin Siniawski @msinia]

We analyzed over 1,000 messages from a viral sleep thread. What we found changed how I think about online sleep advice.

A fitness coach offered $1,000 to anyone who could fix his 10-year insomnia. The post exploded—6,000+ replies, 1.7 million views. Even Matt Walker and Bryan Johnson jumped in.

I clicked through expecting maybe some good advice. What we found was... fascinating.

We decided to analyze it. Over 1,000 messages. Every recommendation categorized, counted, cross-referenced.

I thought we'd find consensus. Maybe a few standout solutions everyone agreed on.

Instead, we found chaos.

52 different interventions with enough traction to matter. Everyone absolutely certain their answer was THE solution.

The #1 recommendation? A supplement—but not the one you'd expect. Even within those mentions, people contradicted each other on which type, how much, and when to take it.

Then the sleep advice got weird:
- Skydiving
- Sleeping on boats
- Eating blocks of cheese before bed
- Shining lights in... unexpected places

All impossible to distinguish from the legitimate medical advice.

What's someone supposed to do with all this?

If you wanted to test things methodically—just 2 weeks per intervention—you'd need 2 years.

But sleep is complex. Many respondents didn't recommend just one thing—they shared specific combinations, sequences, and protocols.

Want to try combinations of 2 interventions? 51 years.

This isn't an outlier. It’s what happens when someone asks for sleep advice online.

When you're awake at 3am, desperate for answers, 1,000 conflicting suggestions aren't helpful—they're paralyzing.

Here's what shocked me most:

The treatment with an 80% success rate, recommended as first-line therapy by the American College of Physicians and American Academy of Sleep Medicine?

3 mentions.

Three.

We broke down all the data: which interventions people swear by, the exact contradictions, the outlandish recommendations, and why the treatment that actually works barely got mentioned.

P.S. Have you ever asked for sleep advice online? Was it helpful or did it just make things worse? I'd love to hear what happened.

[Martin Siniawski @msinia]

Amazing to see so many people sharing what worked for their sleep.

We dove into the data from 1,000+ responses to look for patterns.

Thought the community might find the breakdown interesting: https://t.co/HGCLQDs6eX

[Martin Siniawski @msinia]

Hey Nik — I feel you, that's incredibly frustrating. If you want to understand what's happening and the non-pharma approach that actually works (80% success rate), check out Dr. Ashley Mason's breakdown on Peter Attia's podcast: https://t.co/AhLsQNdCny

She's a UCSF sleep researcher focused on CBT-I (the first-line treatment for insomnia). We built Rest with her to make that protocol accessible and easy to follow with AI. If you want to get started now rather than DIY it, happy to give you access:
https://t.co/P6SRHUY3W8

[David J Phillips @davj]

QVC for b2b saas - first up: @fondocom https://t.co/49fx7sEkw5

[Martin Siniawski @msinia]

Hey Ty — totally get how brutal that can be. I run Rest (https://t.co/P6SRHUY3W8), an AI-based sleep protocol built with Dr. Ashley Mason (UCSF) — she was on Peter Attia’s podcast earlier this year.
It’s helped thousands reduce time awake at night, number of awakenings, and time to fall asleep. Happy to give you free access if you’d like to try it.

[Deepak Chhugani @dchhugani]

1/x Today, we launched a new version of our internal purpose-built software for US-Mexico freight - Nuvo OS. Nuvo OS is the only purpose-built workflow software to execute US-Mexico cross-border truckload freight shipments. https://t.co/kD11RPlReT
Quick 🧵

[Chris Spiek @chriscbs]

A new jobs to be done interview is live! After the interview we dive into ideas about how product improvements can address anxieties and accelerate sales. https://t.co/LxbHm7FkBl

[RevenueCat @RevenueCat]

What's the best way to fund your app?

@drbarnard & @jeiting chat with @msinia of @thepodcastapp on @SubClubHQ.

They discuss:

💰 VC vs Bootstrapping
🚀 Y Combinator journey
📚 B2B vs B2C
🔄 Product diversification
🌱 Importance of distribution

https://t.co/CiooIk40U8

[Martin Siniawski @msinia]

@julian_bender @enzocavalie Gracias Juli!

[Martin Siniawski @msinia]

@geo_leon Dale!

[Martin Siniawski @msinia]

@westelm I'm getting an error sending the DM. It says that sending failed. Any insights?

[Martin Siniawski @msinia]

@westelm we are having some issues with an order, could you please help out?

[Martin Siniawski @msinia]

@dickiebush Sharing a podcast playlist with all the episodes but two (Rogan and Markle, which are exclusive): https://t.co/OUtfpSyZ6T

[Zack Parker @iamzackparker]

@Jillwillnyc at @CowboyVC articulated the "SaaS+fintech" playbook perfectly. LÜK changed to this model in March and has been growing 47% MoM ever since.

https://t.co/sI4doHhGU7

[Martin Siniawski @msinia]

Great essay by @NFX https://t.co/Q3b6pRgJQN

[Martin Siniawski @msinia]

Meditation is productivity