Sub Club

A podcast, newsletter, and community for folks building and scaling app businesses. Brought to you by @RevenueCat. Join the community

[Sub Club @SubClubHQ]

Join the club today!

[Sub Club @SubClubHQ]

📺 https://t.co/HsS1Gyvtm6

[Sub Club @SubClubHQ]

Creative testing is dead... ⚰️

...at least, the way most app marketers have been doing it.

Nathan Hudson (founder & CEO of Perceptycs) has been watching the old playbook break down across dozens of accounts — and he's bringing his contrarian takes live this Thursday (don't forget to bring your questions!).

Sub Club Live | Thu June 4 | 12:00 ET / 18:00 CET 🔴

YouTube link in the first comment 👇

[Hendrik Haandrikman 🐈 @HHaandr]

LAST CALL to join @RevenueCat's app founder Mansionparty during hashtag#WWDC next Tuesday

If you're a scaled ($100k / month +) app founder or app growth leader, DM me for one of the 5 last spots. If you're not quite at that scale (yet), keep an eye out for our next Houseparty, coming soon!

​Schedule:
​1:00 – 5:00: Drop in and co-working
​5:00 – 6:00: Food & Drinks
​6:00 – 7:00: Lightning Talks
​7:00 – 9:00: Networking

Over $1B in annual revenue already confirmed to attend 🤯

[Sub Club @SubClubHQ]

Why Most Mobile Apps Can't Scale Paid Creative (And How To Fix It) | Shane Troy, CousinLabs https://t.co/AFkyQ3DAfS

[Sub Club @SubClubHQ]

📺 https://t.co/JfZPYXA8du

[Sub Club @SubClubHQ]

Most mobile apps treat paid creative like a lottery.
J. Shane Troy has spent a decade proving it's not.
He's scaled multiple apps to $100k+/day on Meta — and built the creative operating system behind it.

Join @drbarnard live on Thursday for a discussion on paid (and organic) operating systems AND the chance to pose your own questions throughout. Link in the comments 👇
🗓 Thursday, 28 May
🕛 12:00 ET / 18:00 CET

[David Barnard @drbarnard]

Trust built through years of founder-led content. Trust built by having a real coach DM every new user within 24 hours. Trust built by never posting a free workout and instead saying: come inside the app, we’ll customize your plan.

None of that shows up in analytics. But it shows up everywhere else: in conversion, in retention, in word-of-mouth.

Full episode: https://t.co/p6gjchrvTR

[David Barnard @drbarnard]

“Not everything that’s important in business will be in your dashboard” (even your @RevenueCat dashboard ;)

I talked with @NancAndersonFit about how she built such a great app business in the crowded fitness category.

The whole conversation kept coming back to one thing: trust

[Sub Club @SubClubHQ]

📺 https://t.co/f9cz7Py0ed

[Sub Club @SubClubHQ]

"Not everything that's important in business will be in your dashboard."

@NancAndersonFit (Natal) built a 68% trial conversion rate — nearly double 🤯 the industry average — on trust that no A/B test can measure.

More in the latest Sub Club episode. Link in the comments 👇

[Sub Club @SubClubHQ]

https://t.co/iH7ZiZQ0rL

[Sub Club @SubClubHQ]

Under one hour to go until today's Sub Club Live with @philgcarter and @ajaymehta. YouTube link below 👇

[Kenneth Schlenker @kschlenker]

Brand matters

thanks @revenuecat @SubClub @drbarnard

[David Barnard @drbarnard]

Tomorrow on @SubClubHQ Live: @ajaymehta and @philgcarter discussing the mindset and tactics it takes to build a venture scale consumer app business.

We’ll chat for a bit, then open it up for questions. So if you have any pressing product/growth/monetization questions, come and ask them in the chat!

https://t.co/A0PjDQi9jo

[Sub Club @SubClubHQ]

Giordano shared so many incredible insights on this episode, from why they refuse to degrade their free tier to how they use ML to personalize paywalls.

Watch the full conversation here: https://t.co/FnXnb1QCwJ

[Sub Club @SubClubHQ]

If 40% of your users come from word-of-mouth, an in-app referral program is a guaranteed win, right?

Not exactly.

@Life360 VP of Product @giordanobc shared the story of their biggest recent growth failure. 👇

[Sub Club @SubClubHQ]

The kids are the ones with viral behaviors—but the kids aren't the ones making the purchasing decisions for a family safety app.

You can't force a viral loop if it goes against how your audience actually behaves.

[Sub Club @SubClubHQ]

https://t.co/2SNv4k1rFt

[Sub Club @SubClubHQ]

Less than one hour until our next paywall roast with @vahebagdasar 🔥 YouTube link in the first comment 👇

[Vahe Baghdasaryan @vahebagdasar]

Going live with @drbarnard shortly to roast some paywalls. Don’t forget to drop yours in the comments.