Sub Club

A podcast, newsletter, and community for folks building and scaling app businesses. Brought to you by @RevenueCat. Join the community

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4/ Full episode with @drbarnard, including the onboarding step that cut conversion by almost 10% in two tests, then raised it 23% after a rewrite:

https://t.co/qDJmVmzG2Q

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1/ "40% of all subscriptions take place after six months." Flo has 80M users. Mike Charniatsou on why that number changes how you read every A/B test.

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3/ How Flo checks which wins were real:

Re-analyze experiments three, six, and 12 months after rollout.

Once a year, ask whether the business grew by the uplifts you reported.

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@HHaandr

[Hendrik Haandrikman 🐈 @HHaandr]

OKAY OKAY OKAY, we'll host an 🚨 EMERGENCY LIVE WEBINAR:

Apparently, there's a lot of confusion around Apple's new Retention Messages

They're available to everyone in App Store Connect now, but what is in ASC is not the same thing that's available via the Retention Messaging API

So what's missing?

Should (and can) you still request access to the API?

How do you set up your basic Retention Messages today?

What did we learn from the world's biggest data set on the Retention Messages beta??! (not an exaggeration)

Next Tuesday, we'll host a live webinar with

@plahteenlahti, on of your favourite @RevenueCat developer advocates, and

Luigi, the latest member of RevenueCat's Customer Growth Advisory team (specialized in lifecycle messaging and CRM), who has worked closely with some of our biggest customers on Retention Messaging

Together, they'll:

Explain how to get started with Retention Messages in App Store Connect

Share how and where the API is still useful (and how to request access)

Dig into MOUNTAINS of data from the beta

Share some of the best, most successful Retention Messaging tactics we've encountered, and

Answer all your questions

See you there!

[Sub Club @SubClubHQ]

How apps get found in AI search ft. Simon Thillay | Sub Club Live https://t.co/kAkNRvBltg

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The best of App Growth Annual 2026 | Sub Club Live https://t.co/pf6BTZEy5G

[Sub Club @SubClubHQ]

4/ Today it's a program of 100+ creators, run by ex-creators, kept completely separate from paid. Creators find the angles; paid reproduces what goes viral.

Full episode with @drbarnard and @jeiting: https://t.co/rYDQtfMisX

[Sub Club @SubClubHQ]

1/ Praktika is at $50M ARR, profitable, with ~40 people. The month that changed everything: $1M to $12M ARR, off one creator video the CEO didn't even like.

New Sub Club with Praktika co-founder and CEO @adampraktika 🧵

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3/ How he found that creator: filter for under 5,000 followers but millions of views. The algorithm had already picked him. Nobody had priced him yet.

Adam's rule since day one: do not tell influencers how to do their job.

[Thomasbcn @Thomasbcn]

Missed out on RAGA live last week?

Sylvain & I will surface some of the best Gems💎

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Thursday on Sub Club Live: @thomasbcn and @sylvainww take over the show for the best of App Growth Annual 2026.

Sold-out room, 5,000+ online, 36 workshops. They'll go through what was worth remembering, then take your questions.

🕘 Thu, 9 a.m. PT / 12 p.m. ET / 5 p.m. CET
📺 Watch on YouTube: https://t.co/R5UhRpCMiW
🗓️ Set a reminder on Luma: https://t.co/tV61tZP6qQ

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A New York App Week special | Sub Club Live https://t.co/vC7O0LQJZT

[Sub Club @SubClubHQ]

A New York App Week special | Sub Club Live https://t.co/Zpay6eNoVw

[Sub Club @SubClubHQ]

Tomorrow: Sub Club Live from New York , with a studio audience.

@drbarnard hosts in person with @AnadaLakra (BoldVoice). In the room, taking turns in the hot seat: @thomasbcn, Ashley Black, Julian Pscheid and more of the App Growth Annual workshop hosts.

12 p.m. ET / 9 a.m. PT / 6 p.m. CEST

Watch on YouTube: https://t.co/dZteJLVqDu
Set your reminder: https://t.co/OBEJRT12wp

[RevenueCat @RevenueCat]

pov: you're walking round #AppGrowthAnnual looking for the person who claimed the last Tama plushie

[RevenueCat @RevenueCat]

And we’re off! 🎢

#AppGrowthAnnual 2026 has begun. Welcome our emcee for the day @drbarnard to the stage!

We’ll be here all day (and night, depending on your time zone 🌙) sharing top takeaways from each session, plus some behind-the-scenes highlights.

Use #AppGrowthAnnual to follow along or join the conversation.

Which session are you most excited for today?

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AI ad creative that converts | Sub Club Live ft. Lukas Szanto and Jonathan Lee https://t.co/CWEiM7R6xF