Thomasbcn

Independent mind working on mobile growth. Not Ex-GAFAM.

[Thomasbcn @Thomasbcn]

Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017.

Here's my additional 2cents:

[Thomasbcn @Thomasbcn]

@khan_kilo You can also innovate in "crowded" categories, in many ways.

Plus, crowded is relative. Hundreds of lame vibe coded apps is nothing vs millions of websites for the same demand.

[Sub Club @SubClubHQ]

Creative testing is dead... ⚰️

...at least, the way most app marketers have been doing it.

Nathan Hudson (founder & CEO of Perceptycs) has been watching the old playbook break down across dozens of accounts — and he's bringing his contrarian takes live this Thursday (don't forget to bring your questions!).

Sub Club Live | Thu June 4 | 12:00 ET / 18:00 CET 🔴

YouTube link in the first comment 👇

[Thomasbcn @Thomasbcn]

@alpennec @rafaelks @phlpcrlsn I saw the tweet but I still have them

[Thomasbcn @Thomasbcn]

💎 @growthgems 147

1/2: TikTok Ads by Anastasiia Avramenko

2/2: app growth with AI by @philgcarter

https://t.co/088Lg9r04y curated by @davidvargasm_

[Thomasbcn @Thomasbcn]

@ivesparrowai Oh well at least that battle is on something relevant... Im battling against Gemini for games-related terms 🤣

[Thomasbcn @Thomasbcn]

@drbarnard @JacobRushfinn I wish they did a long time ago.
Mostly benefit scammers to hide reviews and game ASO rankings.

[Thomasbcn @Thomasbcn]

@jeiting He now hangs as Claudi/o, cool twist

[Thomasbcn @Thomasbcn]

UA strategist wanted at @RevenueCat'd A-team

https://t.co/m8j4sr24gH

[Thomasbcn @Thomasbcn]

@seraleev ive always operated this way but I didnt know it could be a neg on organic!

[Hendrik Haandrikman 🐈 @HHaandr]

If you're solo and trying to grow your app, paid User Acquisition (UA) is the best, most effective way of doing so

It's also difficult

We asked @davidvargasm_ (did UA for 125+ apps) for his advice. He went and produced the definitive guide on UA for solo devs. Must read

👇🧵

[Thomasbcn @Thomasbcn]

@maubaron curious about your real reviews average.
excluding ratings without a (text) review

[Thomasbcn @Thomasbcn]

@Pibuffalo I have

[Thomasbcn @Thomasbcn]

I havent seen yet using a paywall ad yield any good, I wonder how Suno is doing with that one

The most impactful copy down the bottom too

[Thomasbcn @Thomasbcn]

@danielmichaelni agreed. Apple has to use the discovery lever a lot better. That wont change the trend but would be better for everyone

[Thomasbcn @Thomasbcn]

The app slop is out of control...

Legit devs trying to provide value are hindered by scammers who ship lame tiktok>onboarding>paywall flows that overpromises and don't deliver anything... but short term revenue.

Apple needs to act and push them back into the open web

[Thomasbcn @Thomasbcn]

@VPavelDm I respect that, but it's so much harder this way

[Thomasbcn @Thomasbcn]

@SinitskiM If only ratings werent rigged, retention was a factor of distribution and store discovery still mattered…

[Thomasbcn @Thomasbcn]

@divyanshunegi Maybe there is hope after all

[Thomasbcn @Thomasbcn]

@RantingsL @joehas The main alternative has a solid, proven, repeated track record for this. Past & present.

May voters not put the conservatives PP crooks in position to use it once again, much less now that their close ally even further right wants a piece of the pie too.