Sweden Captivated 🇸🇪
⚽️ Sweden’s opening FIFA World Cup 2026 ™ match generated an extraordinary 96% television market share, meaning virtually every television viewer in Sweden at the time was watching the match.
#FootballUnitesTheWorld#FIFAWorldCup2026
Thank you to our fans for your record breaking support. Friday's opening match was most-watched soccer match in U.S. history and a larger audience than the NBA Finals. We're just getting started, so bring your friends and let's keep making history together!
Just to put things into context for a second... 🇦🇺🇺🇸
More people watched the USA's opening match against Paraguay in the US than there are people who live in Australia.
A mad stat.
Just 16 matches into FIFA World Cup 2026, the tournament has already welcomed more than one million spectators through the gates.
https://t.co/ezdU0SxvP5
#FIFAWorldCup
Roy Keane on Turkey losing 2-0 to Australia national soccer team in their World Cup opener:
🗣️ “I don't want to hear excuses. Before the match, everyone was talking about Turkey as if the three points were already in the bag. Well, football doesn't care about predictions.
Australia looked like a team playing for their lives. Turkey looked like a team waiting for something to happen. That's the difference. One side competed, the other side expected.
What annoys me most is the attitude. You can forgive mistakes. You can forgive missed chances. But you cannot forgive a lack of urgency at a World Cup.
Australia won the physical battle, the mental battle, and in key moments they won the football battle too. That's embarrassing if you're Turkey because they were supposed to be the team making the statement tonight.
Some players will look at the tactics, some will blame luck, and some will point fingers elsewhere. Nonsense. Start by looking in the mirror. World Cups are not won by talent alone.
The harsh reality is this: Australia arrived believing they could win. Turkey arrived believing they should win. One mindset creates history. The other creates headlines like this.”
A spine tingling rendition of Flower of Scotland being belted out by The Tartan Army, before their first World Cup Finals game in 28 years.
A moment that many have waited a lifetime for. 🥹🏴❤️
🤯 Ticket prices for the @Socceroos meeting with the @USMNT at the ! have SOARED since the co-host's win yesterday, with starting prices in excess of $2500 already and likely to get higher! https://t.co/4XaPV9pkao
US World Cup viewing audiences for USA v Paraguay ...
Fox Sports/Fox One/Tubi 15.986 million
Telemundo/Peacock 8.9 million
Total: almost 25 million
#usmnt
Record-setting World Cup viewership for USMNT vs. Paraguay!
• FOX Sports/FOX One/Tubi: 15.986 million
• Telemundo/Peacock: 8.9 million
TOTAL: 24.86 MILLION 🤯
(Via @SoccerInsider)
Fox just announced live on air:
Yesterday’s USA–Paraguay World Cup opener averaged 15.986 million viewers on Fox — the most-watched U.S. Men’s match ever on English-language.
Spanish-language numbers to come, which will certainly take this past 20.0 million average viewers.
Recent NWSL expansion fees:
• 2021: $2M
• 2023: $53M
• Jan 2025: $110M
• Nov 2025: $165M
• Yesterday: $205M
That tells you everything you need to know about the growth of women's soccer in America right now.
We’re on the verge of a fuel challenge.
When diesel stops, Australia slows down - supply chains stall, costs rise, and everyday life is impacted.
But there is a solution.
Electric transport is the shift we need.
#freightforwarding#electrictransport#decarbanisation