We've noticed a proliferation of ‘spec competitions,’ and as per our ‘Position on unpaid work’ and ‘Code of Professional Conduct’ the Council deems them unethical.
So, we've outlined some major issues and why professional designers shouldn't submit work: https://t.co/3toQ1ivXx8
Well-intended companies running art contests: Here is your acceptable framework:
- Round 1: Entrants submit examples of past work + a short write up / video
- R2: Small group chosen to create samples & paid appropriately
- R3: 1 chosen to create assets, paid in $ AND exposure
When was the last time you went into a restaurant and said “I’d like to try your starter for free, and if I like it I’ll possibly have the main and desert”?
Exposure? “You'll get nothing – except the reputation that you're cheap, that you're willing to work for nothing, that you're easy to exploit.” https://t.co/iqk9Tz7uEj