Michael Notbohm

Founder of Chat Radar | AI, SaaS & Real Estate • Sports Enthusiast 🏈 • Proud Dad • Tampa 🌴

[Michael Notbohm @notbohm1981]

Details and timelines via @rustybrick at @sengineland: https://t.co/hBppa3Kxd3

[Michael Notbohm @notbohm1981]

Google, Microsoft, OpenAI and Anthropic will honor one shared robots.txt opt-out for AI training.
Training and answers are different switches.
Opt out of the wrong one and you can vanish from AI answers.
Check your robots.txt before someone "cleans it up."
Checked yours yet?

[Michael Notbohm @notbohm1981]

Nimza Local AI Visibility Index: ChatGPT, Perplexity, Gemini and Claude across 599 cities and 31 trades: https://t.co/lZDk4NoSYk (and AI Mode's local links, via @sengineland)

[Michael Notbohm @notbohm1981]

The #1 business on Google Maps got named by AI in only 18% of cities.
AI doesn't read your Maps rank. It reads directories and "best of" lists.
Search "best [your trade] in [your city]" in ChatGPT. Click every source.
That's your to-do list.
Which one shows up most for you?

[Michael Notbohm @notbohm1981]

Source: Chat Radar Local AI Search Trends, week of Nov 2, 2026 https://t.co/Usm6UkDhvU

[Michael Notbohm @notbohm1981]

48% of Google AI Overviews now put a link inside the answer, up from 36% a week earlier.

Dental practices: 54%. (Chat Radar panel, 97 local businesses)

Google has to pick one page. Give each service its own.

Which service on your site still has no page of its own?

[Michael Notbohm @notbohm1981]

Vendor study, 1,104 ChatGPT answers across 7 businesses (Sep 9 to Oct 8). Small sample, so it's a signal, not a law: https://t.co/nEQBEbkFWk

[Michael Notbohm @notbohm1981]

A Vancouver electrician: named in 14% of ChatGPT answers.
When ChatGPT read its site: 78%.
The catch: it read the site in only 9 of 386 answers.
Unblock the crawler. Get into Bing. Say what you do and where in line one.
When did you last check your robots.txt?

[Michael Notbohm @notbohm1981]

Via @verge and @TechCrunch (Oct 29), on @Reddit's Q3 call: https://t.co/zEBhjxqMC1

[Michael Notbohm @notbohm1981]

Reddit's Google referrals fell 1M+ a week in October.
Its CEO: "AI Mode does not drive traffic."
If Reddit can't count on the click, you can't either.
Grade AI search on whether you're named in the answer, not on traffic.
How are you tracking that today?

[Michael Notbohm @notbohm1981]

Four questions decide whether AI recommends you:

1. Can it find you?
2. Can it understand you?
3. Does anyone else vouch for you?
4. Are you specific enough to be the obvious answer to something?

Every AEO tactic rolls up to one of those.

Find your weak link. Start there.

[Michael Notbohm @notbohm1981]

6 weeks to peak holiday. AI-readiness list:

1. Ship schema
2. Claim all 4 local listings
3. Update hours + inventory (holiday hours!)
4. Answer reviews
5. Rewrite top 5 pages for quotability
6. Take a baseline

None of it exotic. All of it skippable.

That's the opportunity.

[Michael Notbohm @notbohm1981]

AI Overviews now on 48% of Google SERPs. 61% CTR cut where they appear.

But that's an average — it lands almost entirely on informational queries.

Transactional, branded, and high-consideration searches hold up fine.

Shift the portfolio, don't abandon the channel.

[Michael Notbohm @notbohm1981]

Gemini desktop conversations: 8M → 89M in a year.

11x growth on the platform most AEO strategies still ignore.

Gemini pulls from Google's index, so traditional SEO actually helps there.

ChatGPT doesn't work that way. Audit them separately.

[Michael Notbohm @notbohm1981]

AI-referred visitors complete purchases at a 38% higher rate than search visitors.

They arrive pre-filtered — AI already did the comparison shopping.

Judge AEO on traffic volume and it looks modest.

Judge it on revenue per session and it's your best channel.

[Michael Notbohm @notbohm1981]

58% of consumers have REPLACED search with AI for product recommendations.

Not supplemented. Replaced.

With SEO, ranking #11 still meant you existed.

With AI, there's no page two. There's a shortlist of 3-5.

Everyone else doesn't exist.

[Michael Notbohm @notbohm1981]

Your website validates.

Your Google Business Profile converts.

GBP is what feeds the map pack, Gemini, and AI Overviews. The site is where they confirm you're real — if they go at all.

Most local budgets are allocated backwards.

[Michael Notbohm @notbohm1981]

Anthropic shipped retail agent blueprints ~3 months before peak holiday.

That's not a research release. That's go-to-market.

The agentic commerce infrastructure is done being built.

Q4 2026 is when it gets used at scale.

[Michael Notbohm @notbohm1981]

AI agents influenced $262B in online sales last holiday season.

20% of all global online holiday sales. In 2025.

Before agentic checkout went mainstream.

~8 weeks to peak. Is your product data agent-readable?

[Michael Notbohm @notbohm1981]

Perplexity pulls local business data straight from Yelp.

ChatGPT → Foursquare
Perplexity → Yelp
Gemini → Google Business Profile
Copilot → Bing Places

Four platforms. Four sources of truth.

Most businesses maintain one.