vanshika

I help SaaS founders get their first 1000 users using organic content and outbound (Reddit + Twitter + LinkedIn).

[vanshika @novanshicka]

can i grow this account from 0 without telling a single soul i know?

no shoutouts. no engagement groups. raw insights on marketing & distribution for saas.

betting everything on the content.

day 1 of the experiment. let’s build.
#buildinpublic #Saas

[vanshika @novanshicka]

high time I start learning video editing 😭

[vanshika @novanshicka]

to-dos for today:
~ post on linkedin (personal & client)
~ 3 hours of deep work (client)
~ send 3 project proposals
~ get the new client onboarded
~ follow up on warm leads

[vanshika @novanshicka]

22 conversations. 6 calls booked. 7 days. zero ads.

here's exactly what we changed.

we were doing outreach for an HR tech platform. targeting HR and TA folks on linkedin.

week one was frustrating though.

conversations were starting. but dying in 2-3 messages. people would reply once, maybe twice, then just go quiet.

so we fixed three things.

1. the first message stopped selling
most cold DMs open with what the product does. nobody cares in message one. we led with their problem instead. replies went up immediately.

2. the ICP got tighter
we stopped messaging everyone. HR folks, TA folks, specific company sizes only. the narrower the list the more personal the message feels even with a template.

3. the follow up became human
this is where conversations were dying. our follow ups sounded like automated reminders. we changed them to a genuine question. something they'd actually have an opinion on.

conversations stopped dying.

22 conversations. 6 demo calls. one week.

if your linkedin outreach is getting replies but losing people after message two, it's almost always the follow up. not the opener.
#saas #distribution

[vanshika @novanshicka]

5. stopping outreach the moment i had a client.
got one client. felt sorted. stopped reaching out to anyone.
and I have nothing in the pipeline. zero. Because i'd stopped talking to people the moment i felt comfortable.

[vanshika @novanshicka]

I've been running an agency and here's what I quietly failed at.

PS: i help SaaS founders build distribution omnichannel.

So here. Five of mine.

[vanshika @novanshicka]

4. thinking good work speaks for itself.
i'd deliver. and then go quiet. no follow up. no check in on results.
i told myself it was professionalism. giving them space. good work doesn't speak for itself. you have to be in the room.

[vanshika @novanshicka]

@gauravsbuilding Heyy

[vanshika @novanshicka]

@_vermaverse Tech

[vanshika @novanshicka]

@gurpreet671 Claude

[vanshika @novanshicka]

@lalittkumar765 have to try Canva AI

[vanshika @novanshicka]

@Shivangik1995 A good read, would research more.

[vanshika @novanshicka]

@heettike since y'all hosted this whole thing live in public, i'm curious af

wondering if you drop a quick thread on what the major participants actually built + where most of that $5731 revenue came from?

would be dope to see the real stuff that shipped and made money

[vanshika @novanshicka]

distribution failure looks exactly like product failure. and most founders quit the right product because they had the wrong channel.

the channel isn't random. it's specific to what you built and who you built it for.

a dev tool founder gets traction on twitter and github. an HR tool founder gets traction on linkedin and specific subreddits.

a consumer app founder gets traction on tiktok and reddit. same tactics. different products. completely different results.

before you pivot the product, audit the channel. what did you build and who exactly did you build it for? drop it below. i'll tell you where i'd look first.

[vanshika @novanshicka]

when someone asks ChatGPT "best tool for X", your saas either shows up or it doesn't

and the founders figuring this out right now are going to own their category before everyone else wakes up
#saas #distribution

[vanshika @novanshicka]

the best GTM strategy for early-stage SaaS isn't SEO/Ads. it's founder personal brand. change my mind.

[vanshika @novanshicka]

i'm vanshika. we help early stage saas founders get their first users through organic distribution.

#saas #distribution

[vanshika @novanshicka]

most saas founders post on reddit once, get ignored, and give up.

here's why it didn't work, and what to do instead 🧵

[vanshika @novanshicka]

when the post gets traction, people ask "what did you build?"

that's your moment. not before.

no ads. no cold email. no launch. just a reddit thread and the right positioning.

this is what early distribution actually looks like.