Nowbound

a portfolio of inch-wide, mile-deep marketing agencies and platforms. @coinbound @clickstrike_ @mintfunnel

[Ty Smith @TySmithHQ]

the reason crypto ad budgets stay small is nobody could prove what the spend actually produced.

"we got 50k clicks" doesn't mean anything.

"we drove 1,200 wallet connects and 800 token purchases across ethereum and base" does.

that's what we built @mintfunnel to do.

attribution that maps to what actually happened onchain, not what happened on a website.

[Mintfunnel @mintfunnel]

Crypto advertising has always stopped at the click. We built attribution that follows the wallet.

[Mintfunnel @mintfunnel]

On-chain attribution is now live

Advertisers can now directly link their ad campaigns to on-chain events like wallet connects, token & NFT purchases, smart contract interactions, and more.

[Clickstrike @Clickstrike_]

B2B and B2C don't fully describe what the fastest-growing AI companies are actually doing.

@cursor_ai, @harvey, @AdobeFirefly

They're not selling to companies. They're selling to professionals - and the enterprise deal follows.

That's B2Pro (Business to Professional), and it has its own GTM logic.

We broke it down: https://t.co/DyoYRJPelu

[Mintfunnel @mintfunnel]

New targeting options just dropped for Mintfunnel Native Ads.

You can now target by device type, OS, and browser.

You can also set specific days of the week and hours of the day to run your campaigns.

More control over who sees your ads and when they see them.

[Mintfunnel @mintfunnel]

Agency accounts are now live on Mintfunnel’s crypto native ad network.

Manage all your clients’ campaigns from one dashboard.

One login, full visibility across every client campaign.

Built for Web3 marketing agencies.

Much more to come.

[Mintfunnel @mintfunnel]

We just shipped the biggest design update to Mintfunnel in months.

Both the advertiser and publisher dashboards got a full cleanup. Cleaner layouts, less noise, easier to use.

And the ad widgets got a professional refresh to better match the editorial environments they serve in.

If you've been on the platform before, log back in. It feels different in a good way.

[Coinbound @coinbound]

The cons of paid media as explained by @TySmithHQ

[Ty Smith @TySmithHQ]

The people winning in crypto marketing right now?

- Designers who learned storytelling
- Engineers who learned empathy
- Founders who learned to shut up and listen

Soft skills are the new alpha.

[Ty Smith @TySmithHQ]

Two great Web3 design teams are now one!

Over the past few weeks, Logiform (a subsidiary of @Nowbound_ ) has acquired the key assets of Inbuco. The merger brings 15 new designers into Logiform's already insanely talented team.

The team will operate under the name Inbuco going forward.

[Nowbound @Nowbound_]

Exciting news: Logiform is now Inbuco!

In recent weeks, Logiform, a subsidiary of Nowbound, has completed the acquisition of key assets from Inbuco LP, a UK-based design agency known for its distinctive design capabilities and Web3 creative work.

As part of the acquisition, Logiform has assumed ownership of Inbuco’s client contracts, key intellectual property, the https://t.co/bKk1qPyZXK domain, and additional operational assets.

Going forward, Logiform will operate under the Inbuco brand, unifying both teams under a single name and creative vision.

[Coinbound @coinbound]

A huge thank you to everyone who made our ETH Denver happy hour a success!

It was so nice to connect IRL with everyone and discuss Web3 marketing.

(100+ photo download link in comments)

[Coinbound @coinbound]

Thank you to everyone that came to our happy hour last night! It was a great time!

Photos will be available for download next week.

[Coinbound @coinbound]

New video!: Paid Media vs Earned Media in Web3 Marketing

In this episode, @TySmithHQ explains the differences between earned media and paid media for Web3 marketers

He outlines:
-Pros and cons of each media type,
-The difference in costs and cost structures of each
-How to decide which is better for your company

[Ty Smith @TySmithHQ]

New podcast alert:

Paid Media vs Earned Media in Web3 marketing

I talk about:
🔸The pros and cons of paying for media vs placing it organically
🔸How costs for the two vary
🔸How to decide which is right for you.

Here's a sneak peak (check the full episode on YouTube)

[Inbuco @InbucoCo]

Your smart contract is only as smart as your front-end design. If your users can't interact with it easily, does it even matter? 🤔

[jsorb.sol @jsorb_]

Legit, one of the best teams in the game 👊. Extremely thankful for all of you.

[Ty Smith @TySmithHQ]

This Thanksgiving, I'm thankful for the incredible people who make up the @coinboundio and @NowboundX teams.

I've never met a group so talented, capable, creative, and resilient and I feel honored to get to work with them every day.

[Coinbound @coinbound]

Never before have we seen such intense demand from high quality projects building on alternative chains.

The future is multi-chain and our team has begun structuring campaigns differently by chain, something most marketers didn’t feel necessary until now.

The web3 marketing space is becoming increasingly fragmented and smart teams need to understand the idiosyncratic differences between each chained ecosystem and audiences.

All chains are NOT created the same, nor are their communities.

[Coinbound @coinbound]

We’re thrilled to announce the appointment of Lindsay Keyfauver as the new Director of @Coinscribble, Coinbound’s premier Web3 press release distribution platform.

In her new role, Lindsay (@MayBCryptoWhale) will be responsible for the overall growth, operations, and strategy of Coinscribble. Her leadership, expertise, and passion for the Web3 space make her the perfect fit to take Coinscribble to the next level.

With Lindsay at the helm, we’re confident that Coinscribble will continue to help Web3 brands amplify their stories and drive results through streamlined press release distribution across top-tier crypto media outlets.

https://t.co/pg4uQzVWpg