Most launch checklists stop at launch day.
The public side of a tech launch on X has five phases:
1. Story and proof, 6 weeks out
2. Launch video and assets, 4 to 5 weeks out
3. Creators briefed and cleared, 2 to 3 weeks out
4. Launch day, run as a sequence
5. Follow-on waves, weeks 2 to 12
Weeks 8 to 12: feature updates and milestones.
Bring back your best creators, and add new ones to reach new feeds.
The rest of the checklist: https://t.co/jtTklhL0sP
Skipping the follow-on phase is the most common reason a launch fades after 48 hours.
What keeps it building:
Weeks 2 to 3: tutorials from creators who have had more time with the product.
Weeks 4 to 6: use case posts for one job or vertical.
Weeks 8 to 12: feature updates and milestones.
Bring back your best creators, and add new ones to reach new feeds.
In third-party studies Anam's models rank best on market for realism and latency, and users pick them over voice and video. Ready to drop into your product.
an agency is a problem-solving business. that's the whole model.
you sell someone a promise to solve their growth problem. then you deliver on it.
almost a decade in, here's how that shapes the way we sell:
1- every client conversation starts with one question: how can i help you grow?
2- sell consultatively. understand the problem before you pitch anything
3- founders should stay in the sales process for as long as is reasonable
4- delivery is the second half of the sale. the promise only counts if you keep it
most agencies sell services. the good ones sell solved problems.
save this for the next person you hire into sales.
We're hiring an Account Executive.
If you've closed agency deals and want to sell X launches, launch videos and creator campaigns to AI and tech companies, this seat is yours to grow into a sales team.
Remote, US only.
Apply: https://t.co/EXGSh4Iq02
inbound at @Clickstrike_ has been insane the past month and we really need to onboard some more cracked Account Execs.
Who's a fit?
Who are the best sales people in the tech agency world?
most founders think 1M views on a launch is a moonshot.
it's not. it's a budget line.
i just got tagged in a list of agencies that'll get you there. clickstrike was on it at ~$50k
dozens of tech companies have trended on X with us at 2M+ views. our clients trend on X about 75% of the time. here's how to plan for it:
1. do the math first. at a $30-$50 CPM, 1M views is roughly $30k-$50k. if that's not in the budget, scale the goal, not the quality.
2. pick 15 to 30 creators your buyers already follow. check who their audience actually is, not just follower count.
3. approve every creator before anything goes live. our clients sign off on each one.
4. write one hook that works with zero context, then let each creator say it their way. scripted posts read like ads.
5. go live in a tight window. we recommend a couple of hours, with every post done within 24 to 48 hours.
6. keep budget for a second wave after the launch burst. repost the best performers.
if your marketing plan ends after launch week, you don't have a marketing plan. you have a countdown.
bookmark this for your next launch.
launching soon? Check out @Clickstrike_
There's a lot that goes into picking the right influencers
Here's the framework we apply before we pick influencers for client campaigns.
https://t.co/JNPVj5pVrb
Opus can now absolutely COOK on videos...
...but i can't
which is why @Clickstrike_ is hiring a cracked video editor to create incredible launch videos for our tech clients
We’re the team behind this years biggest tech launches on X.
Must be able to build fast and produce ultra high quality stuff using the latest AI tools.
our videos will be seen by millions.
First assignment, build an incredible launch video for @Verbialhq
Who should I talk to?
If you're launching to AI buyers on X, follower count is the wrong filter.
Patronus AI’s out-of-stealth moment used 12 creators screened for credibility in post-training and evals, not raw reach. Their own takes inside one 48-hour window. 246K views on the launch moment.
Creator-audience fit beats a bigger roster that doesn’t know the category.
https://t.co/LG5vpG9uht
PATRONUS RECORDED 100+ HOURS OF AI AGENTS PLAYING VIDEO GAMES AND PUT IT ALL IN PUBLIC
Not the scores. The footage.
→ Watch the actual runs, not a number in a table
→ Frontier models on one leaderboard
→ Open for you to play and compete
Benchmarks tell you who won.
we've helped dozens of tech companies get their announcement trending on X with 2M+ views
@Clickstrike_ did a webinar explaining the exact framework.
...and now you can watch it for free
Most tech product launches on X only get a few hundred views.
The ones that hit 2M+ all follow the same process.
@TySmithHQ and team broke down the exact framework Clickstrike uses to get new launches millions of views and trending on X.
Full webinar recording is up now.