In the age of social media, Public Interest Communicators must think critically about how we are evaluating campaigns. We must ensure that our content is achieving the social change we set out to create in addition to accumulating likes or views. #RealGoodClass
By coming up with an effective strategy and sticking to it, the Yes campaign not only won marriage equality in Ireland but changed the way the country saw their LGBT+ community. #RealGoodClass https://t.co/jJFbaCiVY6
After reading the discussion post this week, I subscribed to the Africa No Filter newsletter and found this amazing frame-by-frame remake of the Extraction trailer. A perfect example of creativity that dismantles stereotypical narratives! #RealGoodClass
Too often, we try to represent a single issue in one complex story. As public interest communicators, we must learn to balance many narratives about an issue to avoid telling single stories that are untrue and incomplete. #RealGoodClass
Although the market still has a massive influence on politics, grassroots campaigns like AOC, Beto, and Sanders' are shifting more power back to the people. #RealGoodClass
Celebrity advocacy may seem like the perfect solution for an issue, but it's important that we don't de-politicize activism. Many social problems are the result of complex power dynamics and socioeconomic relations - our communications need to reflect that! #RealGoodClass
Activism isn't always about protesting - it's anything we do to create sustainable change for marginalized groups. As public interest communicators, we strive to make these movements last longer than occupation. #RealGoodClass
Guilt and fear aren't always the best strategies to engage with people about an issue. Public interest communicators need to empower their audience and give them a reason to join their movements. #RealGoodClass
Rewatching Blackfish this week reminded me of the power of media to influence social change! #TheBlackfishEffect was effective in phasing out orca shows and ending breeding at Sea World Parks. #RealGoodClass
It is crucial for public interest communicators to understand policymaking processes and use their research to influence legislation. Policy changes will not solve every issue, but they are an important step toward creating lasting social change. #RealGoodClass
Awareness is only the first step. To create real change, we must invoke emotion with intention, tell better stories, and provide a meaningful call to action. #RealGoodClass
Hearing from diverse viewpoints has been an essential part of my education. Academic Twitter is a great tool for me to engage with and learn from people outside of the university setting! #realgoodclass
https://t.co/sPQxCKJm3H
@LexyLebsack exposes the child labor crisis in India that contributes to some of my favorite products... Awareness of these issues is key. We need more of this kind of journalism:
https://t.co/pK2nlRMRH2