Top Tweets for #RealGoodClass
What's the difference between a strategy and a tactic? Strategy = statement; tactic = tool. A strategy should focus on an organization's objective, and the tactic(s) should execute the strategy. #realgoodclass
Evaluations are an integral part of the campaign process for PIC. However, how ethical is the analytical data that we are utilizing to gage success? In this age of social media we have to be hyper vigilant to ensure continued transparency. #realgoodclass
In the age of social media, Public Interest Communicators must think critically about how we are evaluating campaigns. We must ensure that our content is achieving the social change we set out to create in addition to accumulating likes or views. #RealGoodClass
Strategy is the corner stone of any great & successful campaign. Everything needs to be strategized: approach, audience, research, and participation. Don’t rush forming these & ensure that they align with every end of the spectrum you hope to reach. Slow & steady #realgoodclass
The Marriage Equality campaign in the Republic of Ireland by @YesEqualityNI was successful because they had a strategy with clear goals, tested their assumptions, maximized their advantages, and minimized their disadvantages. #realgoodclass https://t.co/33FGC9OL9X
After reading the discussion post this week, I subscribed to the Africa No Filter newsletter and found this amazing frame-by-frame remake of the Extraction trailer. A perfect example of creativity that dismantles stereotypical narratives! #RealGoodClass
We so much love this movie and we hope @chrishemsworth and @netflix sees this remake, pls retweet 🙏🏽
The publication bias or file drawer effect has a problematic hold on academia right now, according to @CommStatProf. Instead of only favoring research with positive results, we must equally publish studies with negative/no results to avoid skewing the literature.
#realgoodclass
Not all research is created equal @annieneimand @kelly_chernin developed a Good Research Guide to help us determine if we are looking at "fact" or "fake" #realgoodclass https://t.co/7cVA2QjmhY
Do you know the term “narrative transportation”? Great story telling is one thing, but powerful story telling can lead to attitude and belief changes. Three key elements transport narratives: empathy, identity, and imagery. #realgoodclass @annieneimand https://t.co/cObKEGQgoN
Research should always be examined with a healthy level of skepticism. That’s why @aechristiano and @annieneimand have crafted the “Good Research Guide”. This manual outlines thirteen tips to guide the assessment of academic works. #realgoodclass https://t.co/8tbFlSUoDq
In her #TedTalk "The danger of a single story," @ChimamandaReal shares profound insights about the importance of listening holistically and truly understanding one another.
Every life and culture consists of many overlapping stories.
#RealGoodClass
https://t.co/3aFb9kPEsU
As we move our audiences toward behavior change, @mattsheehan recommends we tell stories that immerse listeners in Narrative Transportation. Have you ever read something so engaging that you lost track of time and forgot where you were?
https://t.co/ySQszQqtYj
#realgoodclass
Too often, we try to represent a single issue in one complex story. As public interest communicators, we must learn to balance many narratives about an issue to avoid telling single stories that are untrue and incomplete. #RealGoodClass
Chimamanda Ngozi Adichie speaks about the dangers of telling a single story. She stresses the importance of hearing more than one story or narrative about different places and people because a single story may create stereotypes. #realgoodclass https://t.co/m4GhdN0cRL
As we mark the 1-year anniversary of the COVID19 lockdowns, here is an option for using all those craft hobby purchases we thought would be put to good use while sheltering at home: https://t.co/LtqlGdmrQZ. Don't let those creative aspirations go to waste! #realgoodclass
Where can cross stitch and advocacy meet to influence policy, corporate responsibility and social issues? Here's a great video to better understand the "gentle" power of craftivism. #realgoodclass
https://t.co/pkFD6sp6QU
Purpose is the fifth "P" in marketing @mrbobbyjones tells us that products must align with values & solve problems. As people become more conscientious consumers, activism finds new ways to move the market towards the greater good. #realgoodclass https://t.co/LjD4LjZkHD
The market is a powerful vehicle for change, but HOW we use that vehicle is crucial. "Our motives shouldn't be fun. Our motives should be how can we make our world more, beautiful, kind, and just for everyone." #realgoodclass
https://t.co/FNPVASsmfq
In “Presence to Power”, @rashadrobinson explains how @ColorOfChange utilized systems thinking to fight racism. Their organization discovered where power existed and changed the rules so they could acquire it. #realgoodclass https://t.co/hSGkOVCsXZ
Sometimes the audience is resistant to PIC messages for fear of being isolated from their community. We mitigate this by recruiting community leaders to advocate for our causes. This builds community trust in our message and encourages behavior change! #community #realgoodclass
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