3.5 years ago I transitioned from being a software engineer to running a mobile gaming company
This is what I wish I knew at the beginning
1. Your players will call you greedy or your company will go out of business.
2. Ads work. As a software engineer, I thought no one clicked on them. I was wrong.
3. Organic content is not king. Itโs spray and pray. Social media ads are like a sniper for finding customers. Both are good.
4. You need to earn the right to make a big game. Start with a game that you can make in less than 6 months.
5. You canโt MVP a game. Wait until you have a tight polished core loop to launch.
6. You canโt โfixโ a bad game. Make a new one.
7. To make a great game you need someone that is 10x at: game design, coding, and visual design. This is usually 3 people. Partner/hire what you are missing.