IAB Europe response to APD Decision. What does this decision actually say, and what does it mean for the TCF itself, for IAB Europe, for vendors, publishers & consent management platforms (CMPs)?
Will the action plan and its execution be supervised only by the APD? The APD expects IAB Europe to submit an action plan within two months from the publication of the decision. This will involve proposed changes to the TCF that will need to be agreed by existing TCF instances.
US ad spend May21 vs. May20: Newspapers Extend Recovery, Magazines Lag. Overall +56%, Papers +8%, Mags -21%, Digital +69%, OOH +98%, Radio +122% https://t.co/8fDPPaCs2i #adspend#covidimpact
2/2 “There’s no substitute for building direct relationships with customers. And the best way to maintain that is with a comprehensive first-party solution that has the appropriate tagging infrastructure.” https://t.co/gmQd3MtBwo #data#privacy#adtech
1/2 Dischler: @Google ad stack won’t have special privileges under its policies without cookies, and publishers using Google Ad Manager will maintain full control over their direct relationships https://t.co/gmQd3MtBwo #data#privacy#cookies#AdTech
"… the industry is mostly stuck in the first three stages: denial, anger and bargaining. The sooner we move on to acceptance, the better for all.” @Ruben_Schreurs @ebiquityglobal https://t.co/xg70IFfOJD #data#privacy#sandbox#adtech@Adweek
JUST IN: @Google confirms: "we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products." Commits to cooperation with Privacy Sandbox @adweek https://t.co/CnzsJe338t #privacy#digitalmarketing#cookies